About The Team
Miro is the AI Innovation Workspace trusted by 100M+ users and 250K+ customers worldwide. We're a multi-product platform that helps teams collaborate, ideate, and innovate across product, engineering, design, strategic planning.
Miro is uniquely positioned to shape and win the future of AI-powered collaboration. We’re looking for a leader to shape our multi-product platform story and define the future playbook for go-to-market strategies.
About The Role
We're seeking a results-driven leader to scale Miro's Product Marketing function and pioneer a new model for how platform companies do product marketing. This role is for product marketers with product management backgrounds who've built and launched 0-to-1 B2B or B2C2B products at startups and midsized companies — and now want to drive revenue growth, market share, and product adoption at scale.
You’ll have a real impact: define a category, shape GTM for 100M+ users, develop future leaders. You’ll have real resources: leadership backing for bold bets, freedom to experiment, room to build. You’ll lead 15 product marketers to deliver on aggressive targets. You’ll drive industry defining transitions: multi-product complexity, fast-moving AI market, scaling from 250K to 500K+ customers. Your PM background means you understand how products are built, making you uniquely equipped to position, sell, and scale them — including through strategic partnerships. This role is measured by business outcomes, not marketing outputs.
What You’ll Do
Drive Business Impact
Develop positioning, messaging, and enablement that improve win rates
Drive adoption across 100M+ users and 250K+ customers (trial→paid, single product→platform)
Establish Miro as the leading AI Innovation Workspace
Execute GTM strategies that generate qualified pipeline and accelerate deal velocity
Create co-marketing programs, joint value props, and partner enablement that drive 20%+ of pipeline
Hold yourself accountable to pipeline and revenue targets alongside Sales leadership
Lead PMMs to Results
Set clear OKRs tied to business outcomes
Build team skills across 0-to-1 launches and scaled solutions
Hold team members accountable to results while coaching them to excellence
Create scalable playbooks and frameworks
Recruit other A-players and develop future leaders
Product Marketing Management
Lead GTM for new products and major launches across Miro's platform
Create sales tools that win deals and shorten cycles
Develop competitive intelligence and battle cards
Build customer and market intelligence programs
Partner with Product, Sales, Marketing, Customer Success, and Partners
Balance individual product stories with platform narrative
Model Excellence
Write positioning docs, create decks, run customer interviews yourself
Lead critical launches and high-stakes meetings
Stay close to product, market, customers, and partners
Show team what great looks like through your own work
What You’ll Need
Product Builder: 3+ years of building and launching 0-to-1 B2B/B2C2B products at startups/midsized companies (seed-Series B)
PMM Leadership: 3+ years leading product marketing with measurable business impact;
Team Builder: Built or scaled PMM teams of 10+ people that consistently delivered results
Scale Experience: Led scaled marketing for products; comfortable with both PLG and enterprise sales
Successful launches across both 0-to-1 products and scaled solutions
Proof your strategies delivered results (pipeline, win rate improvement, or product adoption at scale)
Bonus: Experience with partner-sourced/influenced revenue
Demonstrated success in transitioning a company from single product to multi-product or platform marketing strategies
Deep understanding of B2B buying processes, enterprise sales cycles, multi-stakeholder decisions
Experience marketing to diverse personas: end users, champions, economic buyers, C‑suite
Knowledge of PLG, inside sales, field sales, and partner‑led motions
Familiarity with subscription, usage‑based, and enterprise licensing models
What Makes You Stand Out
Builder Mentality: You've built products, bringing product thinking to marketing decisions
B2B Expertise: Navigate multi‑stakeholder decision processes expertly
Business Acumen: Understand unit economics, CAC/LTV, funnels, and how marketing drives growth
Accountability: Want to be measured on business outcomes
Platform Thinking: Balance single product marketing with platform‑level storytelling
Ecosystem Mindset: Leverage partners to expand reach and drive growth
Scrappy to Scaled: Comfortable with startup chaos and enterprise complexities
AI‑Powered GTM: Experience leveraging AI to enhance product marketing, from customer insights and content creation to personalization competitive intelligence
Experimentation: Hands‑on with testing and building AI powered workflows and marketing tools
Future‑Focused: Understand how AI is transforming collaboration, productivity, and innovation workspaces
Product Fluency: Can articulate AI product capabilities and translate them into compelling value propositions for diverse audiences
What’s In It For You
Competitive equity package
Lunch, snacks and drinks provided in the office
Wellbeing benefit and WFH equipment allowance
Annual learning and development allowance to grow your skills and career
Opportunity to work for a globally diverse team
New York salary range
$243,000—$304,000 USD
About Miro
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co‑headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
Check Out More About Life At Miro
Youtube: https://www.youtube.com/@lifeatmiro
Blog: https://miro.com/careers/life-at-miro/all/
Instagram: https://www.instagram.com/mirohq/
Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here.
#J-18808-Ljbffr