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Digital Content and Storytelling Specialist, Preston, Lancashire
About Smart Data Foundry
Smart Data Foundry aims to unlock the power of financial data to improve people's lives.
What we do
We support the research ecosystem by providing research-ready financial data and creating data-driven insights to inform policy and regulation.
The Digital Content & Storytelling Specialist will produce and manage high-quality content that communicates our work and impact across digital platforms, bridging data science and digital communication.
Responsibilities include:
* Creating engaging content that translates complex data into accessible narratives
* Developing blog posts, articles, whitepapers, reports, and case studies with experts
* Positioning Smart Data Foundry as an industry leader through thought leadership content
* Crafting copy for social media, newsletters, and marketing campaigns
* Creating digital assets like infographics and videos using tools like Canva
Content Distribution
* Planning, scheduling, and publishing content across channels
* Collaborating with marketing to identify content opportunities
* Optimizing content for engagement and conducting A/B testing
* Monitoring and reporting on content performance
Brand & Message Consistency
* Maintaining a consistent brand voice and visual identity
* Ensuring content accuracy and relevance
Collaboration & Internal Communication
* Working with data science and marketing teams to shape stories
* Aligning content with campaign goals
* Supporting content strategy development
Audience Engagement & Growth
* Refining strategy based on digital trends and audience behavior
* Testing new content formats to enhance storytelling
SEO & Accessibility
* Applying SEO best practices
* Ensuring content meets accessibility standards
Qualifications & Skills
* Proven experience in content creation, storytelling, or digital marketing
* Strong writing and editorial skills, ability to simplify complex topics
* Experience with social media management and SEO
* Basic design or video editing skills
* Proficiency with tools like Canva, HubSpot, CMS, and familiarity with data visualization tools
* Excellent communication and stakeholder relationship skills
* Ability to manage multiple projects independently in a fast-paced environment
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