Senior Marketing Manager B2B Events Essex based (hybrid) Up to £60,000 The Role We’re looking for an accomplished senior marketing professional to lead the strategy and execution for two flagship B2B exhibitions and a thriving digital community. Reporting directly to the Director, this leadership role is central to shaping brand narratives, driving audience growth, and delivering measurable results. You’ll lead a team of three, overseeing campaign strategy, brand positioning, content, and digital marketing. What You’ll Do Develop and deliver integrated marketing strategies across digital, social, PR, and partnerships Drive audience acquisition and engagement for exhibitions and online communities Analyse campaign performance and optimise for maximum ROI Manage and allocate marketing budgets efficiently Protect and elevate brand positioning across all channels Champion innovation — introducing new tools, channels, and AI-led initiatives Lead, mentor, and motivate a small but high-performing marketing team Collaborate on conference strategy, content, and speaker engagement Support commercial teams with sponsor and partner marketing Build and manage strategic media and industry partnerships What You’ll Bring Experience of marketing large-scale B2B events, exhibitions, or conferences Proven success delivering integrated campaigns that drive measurable growth Strong understanding of digital marketing, automation, and content-led engagement Excellent copywriting, communication, and stakeholder management skills A track record of leading and developing teams Data-informed decision-making balanced with creativity and innovation Resilience and adaptability in a fast-paced environment