Job Description
Job Description
We are seeking a dynamic and experienced Marketing Manager to join our client in the B2B Software industry- 3-4 days per week in the office. Candidate must have B2B software industry experience. This role is ideal for a results-oriented professional with a passion for B2B marketing, lead generation, and campaign management.
Responsibilities:
* Contribute to the creation and execution of quarterly and annual marketing plans, including innovative campaigns designed to generate marketing-qualified leads (MQLs)
* Implement strategic marketing plans targeting key accounts and contacts through email campaigns, social media, webinars, content marketing, account-based marketing (ABM), and more
* Work closely with Sales, Support, Product Management, and other departments to align marketing efforts with organizational goals
* Lead the development, execution, and optimization of marketing campaigns, ensuring consistency in messaging across all channels and materials
* Manage logistics and execution for conferences and trade shows, ensuring all assets and timelines are aligned for successful participation
Qualifications:
* Bachelor's Degree in Marketing, Communications, Business or related field
* 5+ years of experience in marketing, with a strong focus on digital marketing, lead generation and campaign execution
* B2B Software industry experience
* Proficiency with Salesforce.com, Account Engagement (Pardot), WordPress, SEMRush
* Proven experience developing and executing multi-channel marketing strategies