Business Analyst (Sales Performance & Engagement)
Hybrid Working / 3 days in 2 days from home
About the role
We are looking for a Business Analyst (Sales Performance & Engagement) to join our Sales Performance team.
This role focuses on turning sales data into clear insight and high-impact performance initiatives that drive engagement across a national sales force.
You will play a key role in analysing performance trends, building reporting tools, and supporting the design of sales initiatives that motivate and energise teams.
This is a strong fit for someone who enjoys working with data, understands commercial performance, and is also interested in how communication and engagement can influence results.
Key responsibilities
* Analyse sales KPIs and performance data to identify trends and opportunities
* Build and maintain Excel-based reporting dashboards and trackers
* Produce clear, accurate performance reporting for management
* Support the design and rollout of sales performance initiatives and incentives
* Monitor effectiveness of sales campaigns and recommend improvements
* Translate commercial requirements into structured insight and actionable outputs
* Support creation of simple visual communications for sales initiatives (e.g. posters, basic campaign materials)
What we’re looking for:
Core skills (essential)
* Strong Excel skills (pivot tables, formulas, data analysis)
* Experience working with KPIs, performance data, or commercial reporting
* Analytical mindset with strong attention to detail
* Ability to interpret data and present clear insights
* Business/commercial awareness (ideally within sales, operations, or performance environments)
Desirable skills (nice to have):
* Interest in sales engagement, incentives, or performance motivation
* Basic experience with Canva or similar tools
* Ability to present data visually in a simple and engaging way
* Interest in gamification or behavioural engagement techniques
What this role really is
This is a data-led performance role first and a creative engagement role second.
You will be expected to:
* Understand what is happening in the business through data
* Build clear reporting to support decision-making
* Contribute ideas on how to improve engagement and performance
Why join us
* Direct exposure to sales performance strategy and senior stakeholders
* Opportunity to shape how a national sales team is motivated and measured
* Broad exposure across commercial, sales, and marketing functions
* Real ownership of reporting and performance insight
* Career progression into commercial analytics or sales performance roles