Are you an experience Marketing Manager within the Cruising / Touring Industry? Do you have a strong background in Offline Marketing? We are working with a London based reputable Tour Operator, who are on the lookout for an experienced Marketing Manager to join their team.
As a Marketing Manager you will be responsible for the planning, delivery and evaluation of direct and trade campaigns in accordance with the marketing plan whilst managing workload of 4 direct offline / trade marketing executives. This role also involves managing key trade partner annual marketing agreements, liaising with our National Account Managers/ BDM’s to ensure marketing assets are delivered in a timely manner with monthly evaluation of marketing spend.
This role supports the Head of Marketing delivering all integrated marketing campaigns to achieve growth and profitability targets working alongside the Digital Marketing Manager. The successful candidate will be an experienced, agile marketer who is capable of managing multiple projects with a broad knowledge of offline media (Press/ TV/DM/Events) and ability to tailor strategy and messaging to the company brand.
Plan, deliver, evaluate and optimise integrated brand and tactical marketing campaigns against agreed objectives and budget for Direct and Partner activity to support commercial objectives
Manage workload and develop marketing team – 4 x executives
Manage overall budget spend, tracking and analysis – including TV, print, DM, Trade partner activity, events, collateral and bespoke marketing projects, as required
Confident marketing manager who has a minimum of 3 years relevant experience at this level who understands AB1 demographic audience / cruise and touring market
Evidence of marketing activity and achievements across full spectrum, including campaign and brand strategy
Demonstrated ability to drive marketing strategy to achieve commercial objectives
Sound commercial acumen and focus on ROI
Commitment to exceptional standards of quality and service
25 days of annual leave, plus bank holidays
~ Wellbeing program and learning & development opportunities
~ Highly engaged team and great company culture