Job purpose
Sales and Marketing Manager for events plays a multifaceted role, encompassing both the strategic planning and hands-on execution of events that drive revenue and brand awareness. Reporting into Director of Sales.
Roles & responsibilities
* Sales Strategy Development: Creating and implementing strategic plans to attract event attendees and achieve sales targets.
* Marketing Campaign Management: Developing and executing integrated marketing campaigns across various channels (e.g., digital, social media, email) to promote events and generate leads.
* Client Relationship Management: Building and maintaining strong relationships with clients, partners, and stakeholders.
* Performance Analysis: Monitoring and analysing event performance metrics, such as attendance, lead generation, and sales conversions, to identify areas for improvement and optimize future events.
* Team Leadership: Leading and motivating a team of sales and marketing professionals, providing guidance and support to achieve collective goals.
* Budget Management: Managing event budgets effectively, ensuring that resources are allocated appropriately, and costs are controlled.
* Industry Networking: Building relationships with industry professionals and attending relevant events to stay abreast of market trends and identify new opportunities.
* Collaboration: Working closely with other departments, such as operations & accounts.
Qualifications
* Proven experience in event planning and management
* Strong sales and marketing background with a track record of success.
* Excellent communication, presentation, and interpersonal skills.
* Proficiency in digital marketing techniques, including SEO, social media, and email marketing.
* Website management
* Interest in working in the motor sports industry, particularly F1
* Strong analytical and problem-solving skills.
* Ability to work independently and as part of a team.
* Experience in budget management and financial reporting.
* Quick-thinking and the ability to work well under pressure
* Experience of working within hospitality/travel industry
* Interest in working in the F1 industry
* Additional languages (particularly French) an added bonus
Working hours: Monday – Friday, 8:30am – 5:30pm
Location: Office based (Newchapel, Surrey, RH7 6HN).
Driving licence and car required due to remote location of office.
Some travel aboard throughout the year plus essential travel to Monaco in April, May and June each year.
Salary: competitive depending on experience
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