Affiliate Manager
Hybrid | £45,000 (OTE £60,000)
We’re looking for a commercially driven Growth & Partnerships Manager to build and own new distribution channels for Leadly.
This is not a traditional affiliate management role.
You will be responsible for identifying, negotiating and launching strategic partnerships that drive high-quality traffic into our funnel.
This could include:
* Brand partnerships
* App placements
* Media owners
* Offline advertising placements (QR, in-location marketing, posters)
* Data partnerships
* Strategic introducer agreements
You’ll think beyond networks and traditional CPA affiliates. This is about creating scalable commercial agreements that unlock new growth routes.
Key Responsibilities:
Growth Strategy & Channel Expansion
* Develop and own our partnership and distribution growth strategy
* Identify new routes to market across digital and offline environments
* Source, evaluate and prioritise high-potential commercial partnerships
* Build scalable traffic acquisition models outside of traditional affiliate networks
* Test new channels and validate ROI before scaling
Commercial Negotiation & Deal Structuring
* Negotiate commercial terms and partnership agreements
* Structure performance-based, hybrid or fixed-fee models where appropriate
* Ensure agreements are profitable and aligned with margin targets
* Manage contract frameworks alongside internal teams
Partnership Management
* Build long-term strategic relationships with partners
* Monitor performance across volume, quality and profitability
* Identify optimisation opportunities across live agreements
* Ensure accountability on delivery and standards
Compliance & Quality Oversight
* Ensure all partnerships align with FCA and regulatory standards
* Work closely with internal compliance and operations teams
* Maintain brand integrity across all distribution channels
Performance & Reporting
* Track performance against CPA, CPL, revenue and ROI metrics
* Analyse lead quality, conversion rates and long-term value
* Report commercial impact clearly to leadership
* Continuously refine partnership mix to maximise margin and scale
Cross-Functional Collaboration
* Work closely with Paid Media, Tech, Data and Operations teams
* Feed insights into wider growth strategy
* Align partner activity with campaign and commercial objectives
About You
Essential:
* Proven experience in growth, partnerships or business development roles
* Strong commercial negotiation experience
* Experience structuring and managing performance-based deals
* Comfortable operating in regulated or compliance-heavy sectors
* Highly commercially minded with strong financial awareness
* Proactive, opportunity-driven and confident building relationships from scratch
Desirable:
* Experience in finance, claims, insurance or lead generation
* Experience launching new traffic acquisition channels
* Knowledge of FCA-regulated marketing environments
* Experience with both digital and offline acquisition models
What You’ll Get
* Real ownership of a high-impact growth function
* Autonomy to build and shape a new channel
* Direct exposure to commercial strategy
* A fast-moving, no-corporate-fluff environment
* Hybrid working pattern 2 days per week in our central Manchester office
* Clear progression as the channel scales
* £45,000 base salary + uncapped performance-based bonus (OTE £60,000+)
* Good Vibes Days — fully paid days off for wellbeing, growth and team connection
* Extra holidays for service milestones plus your birthday off
Bring the hunger. We’ll bring the platform.