Job Title: Employer Brand Digital Lead (12 month FTC)
Location: Frimley; Surrey, Portsmouth; Hampshire, Preston; Lancashire or Glasgow. We offer a range of hybrid and flexible working arrangements - please speak to your recruiter about the options for this particular role
Salary: £60,000 + depending on experience
What you'll be doing:
* Act as a subject matter expert to develop, maintain and optimise owned employer brand channels, including best-practice policies, processes, governance and supporting tools across international careers website and social media
* Analyse industry insights, market trends and innovation to identify short- and long-term improvements and inform the digital roadmap to support fulfilment of demand and strengthen our employer brand positioning
* Provide specialist insight and advice to business units and functions to influence, support and deliver change to achieve agreed business outcomes
* Lead the delivery and optimisation of international employer brand digital journeys, enabling candidates to easily discover roles and move seamlessly from attraction through to application
* Define, implement and govern scalable frameworks and measures to ensure consistent, high-quality delivery across regions, using insight and performance data to drive continuous improvement
* Deliver high-quality, engaging content across owned channels for key audience segments, ensuring the right content reaches the right audience at the right time across organic and paid campaigns
* Oversee day-to-day owned channel management, including scheduling, A/B testing, community management, measurement and optimisation
Your skills and experiences:
* Detailed knowledge of recruitment marketing channels, namely careers websites, social media, and search engines/AI tools
* Experience in driving best practice in the use and optimisation of websites and social media, including measuring performance to improve ROI
* Technical expertise in digital channel strategies and careers site platforms including audience segmentation and content management systems
* Track record of managing paid advertising budgets and vendor management
* Experience managing vendors including governance, relationship management and delivery oversight with digital agencies
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