This role is responsible for executing and optimizing email and CRM activities that drive engagement, nurture leads, and support overall business growth. You will own email reporting, testing, and optimization, as well as support segmentation and lead nurture campaigns across key customer and candidate journeys.
This is a hybrid role, 3x days in the office in central London.
CRM Executive Key Responsibilities:
Email Health & Reporting
1. Own email reporting including benchmarking and reviewing performance metrics (engagement, deliverability, and database health) on a monthly and quarterly basis.
2. Identify trends, insights, and actionable recommendations to improve email effectiveness and data quality.
Email Optimization
3. Establish and maintain a structured testing framework to continuously optimize campaign performance.
4. Build and execute email campaigns, ensuring accuracy through a strong quality control (QC) process.
5. Suggest improvements to the email plan and campaign calendar based on performance insights.
Lead Generation & Nurture
6. Build and deliver engaging email communications to support lead nurture and re-engagement programs.
7. Provide input on messaging hierarchy and creative execution for key journeys, including candidate and client journeys, reactivation campaigns, win-back flows, and data cleanliness initiatives.
Segmentation
8. Review current lists and support the development of a centralized list management hub.
9. Build and manage segmented, personalized email communications to improve relevance and conversion rates.
Ideal CRM Executive Profile:
10. Proven experience in email marketing or CRM execution (experience with HubSpot or similar platforms preferred).
11. Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
12. Excellent attention to detail, with a commitment to maintaining high standards of accuracy and consistency.
13. Understanding of audience segmentation, customer journeys, and lifecycle marketing.
14. Hands-on experience with A/B testing, deliverability monitoring, and performance reporting.
Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training.