Job Description
Digital Marketing and Subscriptions Manager
£40,000 - £45,000
Belfast Based / Hybrid
MCS Group is delighted to be working exclusively alongside The Irish News, to recruit an experienced Digital Marketing and Subscriptions professional, to join their ambitious marketing team to drive subscription growth and recurring revenue across membership products.
The successful candidate will take ownership of end-to-end digital campaigns and customer journeys that increase conversion, drive engagement, and reduce churn.
This is a hands-on, performance-focused role that combines strategic thinking with tactical execution. You'll lead marketing efforts across the funnel, from newsletter and registration growth to onboarding and retention - and play a key role in optimising the digital reader experience through CRM, lifecycle journeys, and on-site messaging.
Core Responsibilities
1. Plan, build, and execute multi-channel campaigns (email, paid social, on-site messaging, etc.) to acquire, convert, and retain digital subscribers.
2. Lead CRM and lifecycle marketing efforts to improve customer lifetime value (LTV).
3. Own campaign performance sharing, including CAC, LTV, churn, and ROI reporting - driving continual improvements through data-led insights.
4. Deliver seasonal and evergreen campaigns to drive subscripti...