Job Description
Developing one of the most efficient heat pumps on the market. And turning the lights on only when needed. Both count. Both are us.
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Brand Manager - Glowworm
Company: Vaillant Group U.K. Ltd Location: Belper-GBR Country: United Kingdom (GB) Brand: Vaillant
What we achieve together
* Lead definition and delivery of Glow-worm marketing plan, ensuring alignment with wider VGUK objectives; set targets, dashboards and transparent progress tracking.
* Translate brand strategy into channel-specific messaging and content; enforce brand guidelines across collateral, digital, events and trade promotions.
* Plan, execute and measure integrated offline/digital campaigns for primarily B2B audiences, including product launches, promotions and seasonal campaigns; track ROI.
* Develop channel-focused assets to support lead generation and customer education; coordinate trade shows and regional activities.
* Collaborate with Product Management, Sales, Pricing, Training and Service to align launches, lifecycle management, training materials and channel enablement; maintain collateral library.
* Manage the marketing budget effectively, ensuring resources are allocated to achieve strategic priorities. Monitor and report on the performance of marketing activities against budget and objectives.
What makes us successful together
* Marketing professional with extensive omni-channel experience and a proven track record of high impact campaigns that drive growth in B2B focused organisations.
* Strong cross-functional collaborator, adept at building relationships across Commercial, Product, Pricing, Service and external partners. Able to articulate marketing strategy to senior stakeholders.
* Highly organised and detail-oriented, with proficiency in data analytics, dashboards, and leveraging marketing tech – including high levels of proficiency in Microsoft Office.
* Proactive can-do attitude with a high level of accountability supported by a bias for collaborative, customer-centric, data-driven execution.
* Experienced in budget ownership, ROI governance and campaign monitoring.
* Bachelor's degree in marketing or related field.
What you can count on
* We offer our employees an attractive remuneration package, 25 days holiday plus bank holidays and bonus opportunities
* We are in the 7% of UK businesses that have received the gold award from Investors in People (IiP).
* Our onsite Bistro and Coffee Bar provide comfortable seating, healthy subsidised meal options and refreshments during the day
* We pride ourselves on our Family Friendly Policies, designed to support our employees during important life events
* We offer a generous pension scheme which enables our employees to have greater financial security when they do retire.
* For our employee's peace of mind, we provide a death in service benefit and the option of subsidised private health care.
What makes us special
We take care of a better climate. In every home and our environment. As a successful family business, we have been living up to this claim for over 150 years. We are one of the world's leading providers of heat pumps, digital services and efficient gas heating appliances and offer energy-saving solutions.
You will find sustainability everywhere at the Vaillant Group. In the office, at the production sites and on the road. Around 16,000 employees from over 70 countries are committed to this every day. As an international team, we take responsibility - for our future and that of our planet. We promote your personal development so that you can act with passion and together we can ensure a better climate.
Become part of the Vaillant Group and help us shape the future of heating
We promote equity and do not tolerate any form of discrimination. We value the uniqueness of each individual and encourage all people to apply.
Your Contact:
Amanda Smith
Apply now
We rely on digital application processes – not only to work more efficiently, but also to help conserve resources. Therefore, we kindly ask you to apply online only.