The eCommerce Commercial & Merchandising Manager is responsible for delivering the commercial performance of the BGRP proprietary digital channels (web) - BeanBagBazaar and Mallo. This encompasses the day-to-day tactical implementation of key levers within the eCommerce team that will drive sales and profit. The role will ensure tight control of budgets, including PPC.
The eCommerce Commercial & Merchandising Manager will be a commercially focused, ambitious individual who can deliver results through exceptional management of external and internal stakeholders. Strong product knowledge, focus on sales and the ability to be flexible in a dynamic eCommerce environment is key.
The role
Drive the execution of the eCommerce annual plan and longer term strategy, including sales plans, promotional activities, and customer acquisition/retention strategies
Drive sales and profit across all proprietary digital channels
Analyse all relevant performance data to make informed decisions and develop marketing and merchandising strategies
Work closely with the Marketing Planning Manager to analyze market trends, customer behavior, and competitor activities to identify opportunities and guide commercial decisions
Work closely with the Marketing team to plan and execute promotional campaigns, discounts, and offers to drive traffic, increase sales and profitability, and clear inventory in alignment with business objectives
Monitor and track competitor activity and pricing. Develop and manage competitor strategies to strengthen/grow market share
Work closely with the wider commercial team and business to deliver pricing and promotional strategy, with key seasonal sales periods in place to drive sales and profitability
Work closely with the eCommerce Technical Activation Executive to develop strategies for website optimization, including navigation, product pages, checkout process, and mobile responsiveness
Proactively participate with Product Development, Procurement, Operations and Marketing to shape our product portfolio in line with commercial requirements
Digital Marketing & Customer Acquisition:
Collaborate with the marketing team to develop and execute digital marketing campaigns (SEO, SEM, email marketing, social media) aimed at driving traffic and acquiring new customers
Complete ownership of budget management including the optimisation of PPC spend to revenue to achieve sales forecasts
Manage PPC of internal accounts and management of 3rd party PPC agencies. Drive sales performance through excellent campaign management
Work collaboratively to develop and support the implementation of the email marketing strategy, including the expansion of the email lists and the ROI from this channel
Implement, monitor and optimize campaigns to improve ROI and conversion rates
Work closely with the eCommerce Technical Activation Executive to develop and implement merchandising strategies that align with overall business objectives, ensuring a compelling and seamless online shopping experience
Work closely with the eCommerce Technical Activation Executive to develop and execute territory specific tone of voice with accurate and relevant cultural translations
Work collaboratively across the business to develop engaging product content, including images, descriptions, and videos, to enhance the online shopping experience
Forecasting:
Acting as forecasting lead, work collaboratively with the wider team and finance to provide accurate and timely forecasts
Lead on annual and quarterly plans to accompany forecast
Coordinate with sourcing team and Data Insights Manager to ensure adequate stock levels, manage inventory turnover, and optimize fulfillment processes for timely and accurate order delivery
Sales Analysis & Performance Tracking:
Comprehensive reporting on web performance to drive action and insight for commercial improvements. Including the use of Adwords, GA4, Looker, SEMRush and other reporting tools.
Prepare regular reports and provide insights to inform decision-making and strategy adjustments
Customer Experience & Support:
Monitor and enhance the online customer experience, addressing issues and feedback, promptly to ensure customer satisfaction and retention
Focus on returns management with full understanding of what drives returns and provide actions to reduce the levels of returns for the relevant web channels
Explore the opportunity to implement customer support strategies, including live chat, FAQs, and feedback mechanisms
Education and Qualifications:
Degree educated ideally from a digital, business or marketing related degree, or equivalent experience
Good general level of education in core numeracy & literacy subjects
A proven track record of achievement in a commercially oriented role, with demonstrable experience of contributing to the growth of a business
Special Attributes/Individual Performance Characteristics:
Excellent attention to detail and highly organized
Proficient in Excel and Microsoft office
Previous administration experience
Ability to work collaboratively to drive improvements
Reliable and consistent
Conscientious & self-motivated
If you’re interested in this role or know somebody that might be, please send your CV to hr@bazaar-group.com .
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