Marketing Manager - E-Commerce
Salary: £60,000 - £70,000 (flexible for exceptional candidates)
Location: Sutton Coldfield (office‑based)
Employment Type: Full‑time
Reference: (phone number removed)
About the Role Our client - a leading e‑commerce business in the financial products sector - is looking for an experienced Marketing Manager to take full ownership of their e‑commerce marketing strategy and performance.
This is a senior, commercially focused role with end‑to‑end responsibility for driving online growth, increasing customer acquisition, improving conversion, and protecting a premium digital brand. You will lead a specialist in‑house team, oversee all digital channels, and shape the future of the marketing function as the business continues to scale.
Key Responsibilities E‑commerce Strategy & Growth
Define and deliver a commercial e‑commerce marketing strategy aligned to revenue, margin, and growth targets
Identify opportunities to increase traffic, conversion rate, average order value, and customer lifetime value
Monitor market trends, customer behaviour, and competitor activity to drive continuous improvement Performance Marketing & Digital Channels
Own performance marketing across PPC, paid social, SEO, email and CRM
Drive acquisition and retention through highly optimised, data‑led campaigns
Analyse performance metrics including ROAS, CPA, CAC and conversion rates, using insight to maximise ROI Brand, UX & Creative Standards
Ensure the online brand presence reflects a trusted, premium e‑commerce retailer
Oversee creative output across website, campaigns, and digital content
Work closely with internal teams to improve on‑site UX, CRO and customer journey performance Team Leadership & Development
Lead, develop and mentor an in‑house team including PPC Analyst, Copywriter, Photographer and Digital Content Creator
Restructure and hire where needed (e.g. Website / E‑commerce Manager) to support growth
Create a high‑performance culture combining creativity, accountability and commercial focus Cross‑Functional Collaboration
Partner with Sales, Purchasing and Development to align marketing activity with stock, pricing and demand
Work closely with Development to influence website improvements and platform optimisation
React quickly to market and economic changes impacting online demand About You
5-7+ years' experience in marketing, with significant e‑commerce and digital leadership experience
Strong track record of driving online performance and revenue growth
Highly competent in PPC, performance marketing, SEO and CRM
Commercially driven, analytical, and confident working with data
Experienced leading teams and influencing senior stakeholders
Detail‑oriented with a strong understanding of brand trust in online retail
Experience in financial products or regulated e‑commerce environments is advantageous Benefits
Competitive salary with flexibility for the right candidate
20-25 days holiday (based on tenure), health plan and pension
Office‑based role within a secure, professional environment
Rare opportunity to own and shape the entire e‑commerce marketing function within a growing, respected business