BENEFITS
Weekly team boxing sessions | Private healthcare | Employee share scheme | 33 days annual leave (inc. bank holidays) | Quarterly gear allowance | 50% friends & family discount
THE ROLE
BOXRAW is building the most authoritative brand in boxing. Premium product, elite performance, and culture-first storytelling. Over the next three years we plan to go from a respected brand inside the sport to the reason people come into it.
CRM is one of the biggest growth opportunities in our business. We have a strong and engaged customer base, a proven product, and a brand people genuinely connect with. The infrastructure is there— but we've only scratched the surface of what it can do. This role is about taking complete ownership of the channel, raising the ceiling on what CRM contributes to the business, and building it into something that drives serious, consistent revenue at every stage of the customer lifecycle.
Although CRM is the primary focus, this role thinks beyond the inbox. Every customer touchpoint matters—from loyalty and post‑purchase to onsite and beyond. You'll work across the digital team to make sure the full customer journey is considered and optimised.
We need someone who comes in with a deep understanding of CRM strategy, the commercial judgement to know what will move the needle, and the technical ability to own this end to end. You know what to say, who to say it to, and why—and you have the skills to build, send, and analyse it yourself.
WHAT YOU OWN
Audit & ownership.
Come in, understand what's live, what's working, and where the gaps are. Own the full picture of our CRM setup from day one—flows, segments, list health, deliverability, revenue split. Nothing should be a blind spot.
Own what we say, when we say it, and who we say it to. Every campaign and flow should have a clear strategic rationale—not just ‘we need to send something this week.’ You generate the angles, the hooks, and the thinking independently.
Flows.
Audit, rebuild, and maintain a full lifecycle flow architecture—from first touch through to retention and reactivation. Every stage of the customer journey should have something working behind it.
Segmentation & send frequency.
Move beyond broad engagement‑based segments. Build a segmentation strategy rooted in purchase behaviour, lifecycle stage, and customer value—with a structured send frequency model that matches the right volume of communication to the right tier of customer.
New customer lifecycle.
Build intentional experiences for customers at different stages of their journey with BOXRAW. First‑time buyers, repeat customers, and high‑value customers should each have a strategy—not all treated the same.
Reactivation.
Don’t wait until customers have been gone for months. Build proactive early intervention strategies to re‑engage customers showing signs of disengagement before they go cold.
Campaigns.
Plan, build, and send email and SMS campaigns end to end. Copywriting, designing in Photoshop, building in Klaviyo, testing, scheduling, and reporting. You’re expected to bring your own angles and ideas to the table—not wait to be told what to send.
Loyalty & Black Card.
BOXRAW runs a loyalty programme—Black Card. CRM plays a key role in bringing it to life. Loyalty is part of your remit and should be considered within your wider CRM strategy.
Calendar.
Own the CRM calendar—aligned to product launches, trading goals, and key moments in the boxing world. Proactive, not reactive.
Data & insight.
Klaviyo is sitting on valuable customer data. Surface it. Who are our highest value customers? What do they buy? Who’s at risk of churning? Make CRM data useful beyond email metrics—feeding insight back into trading, product, and wider marketing decisions.
Reporting.
Weekly and monthly CRM reporting—revenue, engagement, deliverability, and customer movement across lifecycle stages—who’s growing in value, who’s slipping, and what’s being done about it.
List health.
Own deliverability, list growth, and suppression. Keep the list clean and the domain healthy.
Testing.
Structured A/B testing across subject lines, send times, content, and audiences. Build learnings over time.
WORKING WITH THE TEAM
You’ll report directly to the Head of Digital. In the early stages you’ll work closely with them and the founder on sign‑off—but the expectation is that you earn autonomy quickly. The goal is a CRM function that runs itself, with you at the wheel.
You’ll collaborate with the brand team on creative, stay connected to trading objectives through the commercial team, and work across the wider digital function to make sure CRM is informing decisions—not operating in isolation.
THE BAR
* Fully audited flow architecture live, tested, and generating consistent revenue.
* Flow revenue is growing as a share of total CRM revenue, with automations doing the heavy lifting—not just manual sends.
* A structured segmentation and send frequency model is in place. Campaigns are targeted and relevant, not blanket sends.
* New customers have a clear, intentional lifecycle experience from day one.
* At‑risk customers are being identified and acted on early, not written off after months of silence.
* Black Card loyalty touchpoints are integrated into the CRM calendar.
* CRM data is being used beyond Klaviyo, informing trading, product, and marketing decisions.
* Sign‑off process is streamlined; autonomy increasing over time.
* The list is healthy—strong deliverability, growing subscriber base, low churn.
FIRST 90 DAYS
* Full audit of everything live in Klaviyo—flows, segments, campaigns, list health, deliverability, revenue split. Understand what’s working, what’s broken, and what’s missing. Come back with a prioritised plan.
DAYS 30-60: Rebuild the foundations
* Full overhaul of existing flows—updated copy, updated creative, corrected logic, improved strategy. A structured segmentation and campaign frequency model defined and beginning to be implemented. Early lifecycle and reactivation strategies in progress.
DAYS 60-90: Running at pace
* Overhauled flows live and generating revenue. Campaign segmentation model in place and running. Black Card CRM touchpoints mapped and being built out. Reporting framework established. Operating with increasing autonomy on sign‑off.
WHO YOU ARE
* You’ve owned CRM end to end before—strategy and execution, not just one or the other.
* You have strong marketing judgement. You know what an email should say and why before you open Klaviyo.
* You can generate your own angles and hooks without being briefed. A blank canvas doesn’t slow you down.
* You know Klaviyo well. Flows, segments, A/B testing, deliverability—all of it.
* You’re confident with email and SMS. Both channels sit within this role.
* You can design. Photoshop proficiency is required—you’re building the emails yourself.
* You write well. Copy is part of the job.
* You’re a data nerd. Comfortable in Excel and Google Sheets, able to pull your own analysis and draw conclusions without being spoon‑fed.
* You use AI as a tool to sharpen execution—but the strategy and intent come from you.
* You’re analytical. You look at numbers, draw conclusions, and act on them.
* You’re a builder. You get energy from setting things up properly and making them perform.
* You understand DTC ecommerce and how CRM sits within the broader customer journey.
* You’re obsessive about the detail. Subject lines, send times, segment logic—nothing is too small to get right.
SUCCESSFUL PEOPLE AT BOXRAW
* Are energised by our vision and have a genuine interest in the sport of boxing.
* Seek ownership and are driven to be the best at what they do.
* Are unafraid to speak their mind and give direct, honest feedback.
* Are solution‑focused. Find a way.
* Understand the realities of a fast‑growing brand and are happy to roll their sleeves up—no job is too big or too small.
* Want to be a key part of building something that lasts.
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