Overview
Here at Mamas & Papas “Our Purpose” is to inspire and support parents in becoming the best parents they can be: confident, capable, & loving life with their little ones. Our passion for parenting exists in everything we do. We’re an award winning, global omni-channel nursery/baby brand & retailer, with quality at the heart of everything we do. We give our customers insights & inspiration into the baby world and the support, tools & resources they need to do it their way. Through some exciting news internally, and our drive to continually move forward through an exciting next chapter in our innovative digital CRM and loyalty program over the next 12 months we are looking to recruit a SENIOR CRM & PERSONALISATION MANAGER on a 12 month fixed term contract.
Role of Senior CRM & Personalisation
This is a key role within our Digital/Ecommerce team, where you will collaborate with data, digital, marketing and customer care to develop and execute strategies for loyalty and strong customer relationships. You will create product, brand, and service campaigns, gather feedback to enhance customer sign up, engagement, personalisation, retention and drive business growth.
As the Senior CRM Manager, you will
* Lead the CRM team to define the CRM strategy, plans and KPIs. (x1 direct report)
* Play an integral role in the further creation and delivery of the reward programme.
* Be responsible for the development and delivery of the customer growth plan.
* Be accountable for the customer contact strategy to meet our commercial objectives, using and growing the customer database.
* Deliver the contact strategy across all channels including email, push notifications, and on-site personalisation, as well as driving delivery through the other digital channels.
* Drive the development of omni-channel multi-device CRM capabilities to maximise the quantity and quality of actionable customer data.
* Improve data collection across the Mamas & Papas ecosystem.
* Deliver and present regular analysis and KPI reporting to drive continuous improvements.
* Work closely with key stakeholders (internal and external) to deliver a rounded view of the contribution of CRM to overall sales.
* Leverage Dotdigital, Dynamic Yield and other technologies to streamline processes and improve efficiency.
What makes this CRM role different?
Our customers. Stepping into parenthood can be a confusing, daunting journey, but through this role and CRM/Loyalty journey we can support them along every step to be confident, capable & loving life with their little one. If you come from a digital CRM and personalisation/loyalty background, and are looking to work for an innovative, thoughtful business, take those amazing first steps to APPLY TODAY.
Benefits
We’re a business that cares. Here are some of our benefits on offer. This is a 12 month term contract that comes with eligibility for various elements of our benefits packages.
* 33 days holiday, increasing up to 40 with service
* Buy & Sell holiday schemes
* Employer pension contribution from day 1 enrolment
* Significant staff discounts for family & friends from our shops & online
* Ongoing offers & discounts across a variety of external organisations
* Subsidised health & critical illness cover and insurances
* Supportive family related leave policies (including enhanced pay for maternity, IVF & fertility, surrogacy, paternity, adoption, shared parental leave)
* Supportive Foster Care & Carers Leave offering
* Support for Loss and Bereavement
* A Menopause Friendly Employer
* Employee Recognition and Appreciation Schemes
* Commitment to sustainable practices and a forward-looking culture
* Great team environment
Head Office information
* Hybrid flexi working of 3 days in the office
* Flexi-time schemes around core hours
* Free car parking, Prayer & Contemplation room, subsidised canteen, free tea & coffee, Games & TV rooms
(NB*: All benefits subject to individual schemes criteria & terms)
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