Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.
Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70+ cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.
Job Description
We are looking for an experienced senior team leader and motorsport sponsorship strategist who understands the varying needs of both brands and rightsholders. Whilst Formula 1 and motorsport-focussed, the role will be led by the interests of clients and prospects, sometimes leading to broader sports and entertainment passion points.
Based in London, the Senior Director, Motorsports leads an internationally focused team that delivers consulting, sales support, project management, research and insights, and measurement and evaluation services to clients and prospects – in collaboration with the wider Strategy team, Rights sales teams and Brands & Properties client account teams. For example:
* Supporting new business processes and our sponsorship Rights sales function; with market intelligence, research, data analytics and insights, sales materials and in-person support in prospective client discussions.
* Providing strategic advice and counsel to brands seeking to maximize their sport and entertainment sponsorships to further their brand and business objectives.
* Consulting on behalf of sports rights holders such as in the development of commercial strategies and models.
* Measuring and evaluating the return on investment and sponsorship impact of client sponsorship programmes.
WHAT YOU WILL BE DOING
Rights Sales support
* Provide strategic counsel to brands in the process of evaluating their partnership opportunities in motorsports
* Develop sponsorship strategies and business cases and lead strategic discussions with prospects
* Support outreach and development of relationships alongside our sales colleagues
* Source, analyse and present insights drawn from our research tools (target audience and sector) that reinforce the relevance and benefits of motorsport partnerships
* Assist with the creation of sales materials to support new business discussions
* Provide in-person support at prospect meetings, as required, as well as supporting RFPs
* Conduct complex evaluations and valuations of rights holder partnership proposals to assist in negotiations
Brands & Properties clients
* Analyse, plan and recommend success strategies to maximize client investment in sports
* Liaise directly with clients, including face-to-face presentations to deliver findings and insights
* Lead the creation and management of sponsorship strategic road maps and M&E plans
* Lead the production of client M&E reports, providing analysis, insights and benchmarking
* Liaise with research vendors on behalf of clients to ensure fulfilment and quality of deliverables
Consulting
* Manage end-to-end partnership strategy consulting projects for brands and rights holders
* Deliver rights holder consultancy projects, including market landscape evaluations, commercial modelling, and go-to-market strategies
THE SKILLS AND EXPERIENCE YOU NEED
* First-hand experience and knowledge of the motorsport sponsorship industry
* Good understanding of how sport sponsorships fit into the marketing mix
* Relevant experience within agency, rights holder or brand environment
* Ability to manage multiple projects and work towards strict deadlines
* Critical thinking and problem solving
* Sponsorship valuation and evaluation
* Team leadership
* Data management and analysis
* Application of quantitative and qualitative research
* Ability to write, edit and proof-read copy
* Ability to work effectively in local and international teams
* Presentation skills
* Proficient in Microsoft Excel and PowerPoint
* Confident client interaction coupled with strong interpersonal skills
* Client confidentiality is mandatory
Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
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