Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.
Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70+ cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.
Wasserman is in the business of creating Relevance. Relevance for an array of incredibly diverse consumers and the brands that seek to connect with them. As a Senior Strategy Director, you will be a catalyst for unlocking human and data driven insights that inform global marketing campaigns for the biggest brands, properties, and communities on the planet.
You are a creative, flexible thinker that is able to use multiple inputs, data sources, and inspiration to create strategic foundations dripping with cultural, consumer, and brand knowledge. Your razor-sharp perspective on how to meet client goals will help to develop the foundation on which creative concepts are built. You will work in tandem with creative counterparts to deliver best in class work across integrated marketing channels.
The ideal candidate is an expert in brand strategy and keeps a constant pulse on what’s driving culture in sport, music, and entertainment. This leadership role will be responsible for overseeing the development of innovative strategies across all marketing channels, ensuring that our brand’s messaging resonates with target audiences while driving business outcomes. This role requires strong strategic thinking, a deep understanding of creative execution, and excellent leadership skills to manage cross-functional teams with a strong desire to break convention, create fresh creative work and to push boundaries.
WHAT YOU WILL BE DOING
* Lead Creative Strategy Development: Own the creative strategy for brand clients, working closely with the senior leadership team to align creative efforts with overall business objectives and brand vision in partnership with with senior clients and creative partners
* Campaign Oversight: Work with creative on the creation direction, and execution of large-scale marketing campaigns across multiple channels (social, video, influencer and experiential, etc.), ensuring they are on-brand, innovative, and effective in driving engagement and conversions.
* Team Leadership and Collaboration: Manage and mentor a diverse team of creative strategists, fostering a collaborative and innovative environment that encourages team growth and creative excellence.
* Cross-Functional Partnership: Collaborate with departments such as creative, influencer, new business, and data and analytics — to integrate creative strategy with business needs and customer experiences, ensuring seamless campaign execution across touchpoints. While developing meaningful relationships with senior clients and cross-functional partners
* Market and Audience Insights: Use data and market research to inform creative decisions. Stay ahead of industry trends, consumer behaviors, and competitive landscapes to ensure the brand’s creative strategies remain fresh and innovative.
THE SKILLS AND EXPERIENCE YOU NEED
* 7-10+ years in a strategic role within an agency environment
* Experience in a leadership position, mentoring teams and developing talent
* Passions for sports, music and culture
* New business experience
* Innate curiosity and entrepreneurial spirit
* Commitment to excellence—working nonstandard hours when necessary, anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation
Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
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