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Amazon advertising lead - fmcg

London
Vertical Advantage
Advertising
Posted: 18 October
Offer description

We’re hiring an experienced Amazon Advertising Lead to take ownership of paid media strategy and execution across Amazon marketplaces in Europe, for a high growth FMCG.


This is a high-visibility role where you’ll work cross-functionally with brand, digital, media, and commercial teams to drive growth through smart, performance-led advertising across Amazon’s ecosystem.


🔑 The Role

As Amazon Advertising Manager, you’ll be responsible for developing and executing lower-funnel strategies across the Amazon Marketing Cloud, Advertising Console, and DSP. You'll be hands-on with campaign optimisation, budget ownership, and performance reporting—while working closely with internal stakeholders to align on commercial goals.


💼 Key Responsibilities


* Own full-funnel Amazon advertising strategy across key EU markets, with a strong focus on lower-funnel performance.
* Daily and weekly optimisation of campaigns to maximise ROI and meet performance targets.
* Manage AMS and DSP campaigns end-to-end, including bid strategy, audience targeting, and creative testing.
* Monitor KPIs such as ROAS, TACoS, CTR, and CVR, and implement ongoing optimisations.
* Conduct regular competitor and category analysis to identify growth opportunities.
* Collaborate with internal creative, media, and brand teams to develop high-impact content for advertising use.
* Work cross-functionally with commercial and eCommerce stakeholders to ensure campaigns support broader business objectives.
* Present performance insights and strategic recommendations to senior leadership.


🧠 What You’ll Bring


* 3+ years of experience managing Amazon Advertising campaigns (AMS and DSP).
* Hands-on experience with both Seller Central and/or Vendor Central.
* Strong analytical skills and a performance marketing mindset.
* Experience using Amazon Advertising Console, Attribution, Brand Analytics, and tools like Helium 10 or Stackline.
* Proven ability to manage multiple campaigns and prioritise effectively in a fast-paced environment.
* Strong communication skills, including the ability to present strategy and performance to senior stakeholders.
* Collaborative, proactive, and results-driven approach.
* Fluency in English is essential; additional EU language skills are a plus.


🎁 What’s on Offer


* Competitive salary and bonus potential.
* A flexible hybrid working model.
* Autonomy to lead high-impact projects from strategy through execution.
* A collaborative and supportive team environment with strong values.
* Exposure to international markets and a wide-ranging consumer product portfolio.
* A people-first culture that values development, ownership, and innovation.

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