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Training qualifications uk - head of marketing & communications

Manchester
AQA Recruiting
Head of marketing communications
€70,000 a year
Posted: 4 April
Offer description

## Training Qualifications UK - Head of Marketing & CommunicationsAt AQA, we’re committed to advancing education and we’re committed to our people. As the largest provider of academic qualifications in the UK, we mark over 10 million exam papers each year and it’s our people who make this happen.Applications submitted to AQA will be referred back to the sender\*\* For any queries relating to this role, please contact the Training Qualifications UK directly on the following email address: recruitment@tquk.org****Training Qualifications UK is entering its next phase of growth - and we’re investing in top talent to build what comes next. And what comes next is big. Multiple senior roles. Launched together. One shared future. This isn’t a backfill. It’s a build. We’re looking for exceptional people across qualification development, assessment development, people services and marketing & communications to help define what a market-leading organisation in vocational education and FE really looks like. **About the Head of Marketing & Communications role** The Head of Marketing & Communications is the most senior marketing leader within TQUK and is accountable for shaping and delivering the organisation’s brand, market positioning, and go-to-market strategy within a regulated but commercially dynamic vocational and technical awarding environment. * **Ensure all marketing and external communications uphold regulatory requirements**, protecting organisational reputation while still enabling bold, creative, and modern brand expression.- **Build and embed a commercially focused, insight-led marketing function** that uses data, customer intelligence, and digital performance tools to accelerate acquisition and retention, while ensuring campaigns resonate across the diverse vocational and technical education landscape.- **Position TQUK as a credible, agile, industry-focused awarding organisation**, confidently shaping our presence across digital platforms, sector events, employer networks, and the wider skills ecosystem.**Please note, this role is an agile role that requires regular presence in our head office, located in****Sale, Greater Manchester.*** Own and protect the TQUK brand strategy, ensuring clarity of purpose, strong differentiation, and sector credibility across all channels.* Safeguard organisational reputation through compliant, transparent, and responsible communications.* Shape the organisation’s narrative within the wider skills ecosystem, including providers, employers, government, and regulators.* Position TQUK as a leader in awarding, assessment innovation, and employer-relevant skills solutions, grounded in integrity and trust.* Collaborate with Business Intelligence to deliver structured competitor, customer, and sector analysis across vocational and technical education.* Ensure customer insight informs portfolio development, campaign prioritisation, and commercial decision making.* Present market and reform intelligence to leadership to support risk management, investment decisions, and strategic planning.* Drive and deliver a culture that emphasises continuous improvement, efficiency and value for money, creating psychological safety for others and challenging each other and the status quo.* Be a cultural architect. Use the non-negotiables to inform all decisions, conversations and actions, influencing others to do the same, holding them to account as required.* Work closely with other Heads to manage cross-pillar issues, initiatives and incidents, taking full accountability for completion of company objectives.* Shape strategies and plans which help put into practice and support TQUK’s vision and long term direction taking account of financial and implementation issues.* Weigh up competing views to generate ways forward which will meet organisational goals.* Take quick, confident decisions at a strategic level to move things forward.* Define and integrate clear structures, systems and resources required across the Pillars to promote efficient service delivery, making difficult decisions about allocation of resources as necessary.* Ensure an in-depth and evolving understanding of the broad range of customer requirements is embedded in TQUK.* Be an excellent, proactive communicator, prepared to have difficult conversations and communicate or defend unpopular messages company-wide.* Represent TQUK, speaking credibly and authoritatively on behalf of the Executive Team as required.* Remain an expert in your own areas of responsibility.***** Proven leadership experience, ideally within an awarding organisation or regulatory environment.* Strong understanding of qualification development, endorsed product design, learning resource creation, and Ofqual/CCEA regulatory requirements.* Analytical skills with the ability to interpret complex data and make evidence-based decisions.* Excellent communication skills with the ability to engage diverse stakeholders.* Experience leading teams through change and fostering innovative, improvement-focused cultures.* Strong project management skills, with the ability to manage multiple priorities.* Knowledge of the vocational education landscape and current sector reforms.* Highly organised with exceptional attention to detail and the ability to manage multiple priorities in a fast-moving environment.* Bold, decisive, and commercially minded, with a strong sense of ownership and accountability.* Energetic, ambitious, and driven by results, with a “make it happen” mindset.* Self-motivated and proactive, able to work independently while fostering strong cross-functional collaboration.* Strategic thinker with strong communication and influencing skills, able to simplify complexity and inspire confidence.* Resilient and adaptable, comfortable navigating evolving policy landscapes and shifting market conditions.* Creative and innovative, with the ability to blend modern digital marketing approaches with traditional education-sector channels such as events, sponsorships, and media partnerships.AQA is an independent charity that sets and marks over half of all GCSEs and A-levels in the UK every year. Our purpose is to advance education by helping students and teachers to realise their potential. As part of AQA, you’ll very quickly appreciate the determination and unwavering passion to deliver this goal in everything we do. To help drive these ambitions, AQA invests in the development of its people by offering a range of professional development and learning opportunities leading to over 50% of our permanent roles being filled internally.**Reasonable Adjustments**If you have any requirements for reasonable adjustments in relation to the application, interview or the prospective job, please contact **Faye Harrison (she/her)** at **fharrison@aqa.org.uk** or on **07813 724161**. We are asking for this information to make the process as equitable as possible for each candidate. Please note that Faye will not be able to assist you with enquiries regarding Temporary vacancies or non-recruitment enquiries. If you have query regarding Temporary vacancies, please contact: temprecruit@aqa.org.uk**Smart Working**We’re operating a smart working model. This allows for our colleagues to work from two days a week in one of our offices across England.****Equality,** **diversity** **and inclusion****AQA is an equal opportunity employer committed to fostering an inclusive and diverse workplace where everyone - regardless of religion, ethnicity, gender identity or expression, age, disability, sexual orientation, or background - is valued, respected, and supported to thrive.**Conflict of Interest**Please note that due to the confidential nature of our work, we are unable to employ people for our temporary roles who are currently a candidate for Key Stage 4 and 5 public examinations.**Safeguarding**AQA is committed to the safeguarding of children and adults
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