Responsibilities
* Create and execute comprehensive TikTok and TikTok Shop market activation plans to drive brand awareness and sales growth.
* Own and develop TikTok content strategy, collaborating with brand teams to build out a trend‑adaptive content calendar and optimise product placements.
* Work closely with cross‑functional teams including Product, Trading, and Marketing to ensure cohesive strategies are developed and executed.
* Leverage user‑generated content and influencer collaborations to foster a strong brand community.
* Optimise the TikTok Shop customer journey to enhance conversion rates and basket metrics, ensuring a seamless shopping experience.
* Regularly monitor competitor movements and industry trends to inform strategic decisions.
Qualifications
* Proven experience in social and e‑commerce (4+ years).
* Minimum 2 years in a middle‑management role.
* Experience running social commerce platforms such as TikTok Shop (2+ years).
* Strong analytical skills with the ability to interpret data and make informed decisions.
* Creative thinker with the ability to develop engaging TikTok content in short‑form video and images.
* Excellent collaboration and communication skills, working across different teams.
* Up‑to‑date knowledge of e‑commerce trends, particularly in social commerce and the nutrition/wellbeing sectors.
Benefits
* Access to bespoke development programmes designed by our in‑house L&D team.
* Develop your expertise through our upskilling programme in partnership with an industry‑leading training provider.
* 25 days annual leave plus bank holidays.
* Enjoy your birthday off.
* Enhanced maternity and paternity pay based on length of service.
* Up to 10 days compassionate leave.
* Buy back up to 3 days each year.
* Unlock 2 days of volunteer leave after 12 months.
* Face‑to‑face and virtual appointments with our in‑house GP.
* Access to our in‑house CBT therapist.
* 24/7 Employee Assistance Programme (EAP) provided by Bupa.
* State‑of‑the‑art on‑site gym.
* Access to on‑site physiotherapy.
* Save up to 12% on personal tech through our salary sacrifice scheme.
* Subsidised bus pass from Manchester City Centre to our ICON office.
* Up to 50% staff discount on THG brands.
* On‑site staff shop.
* On‑site barber.
* Referral bonus of up to £1,000.
* Anniversary gifts for 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
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