Overview
As Senior Communications Officer, you will work closely with the Head of Marketing Communications to help plan, create and deliver, with the help of specialists across teams, the Trust's annual communication plan. You will lead communications projects, campaigns and day-to-day activities, delivering creative content and marketing across a range of platforms—digital and offline—that support the Trust's Wilder 2030 strategy and showcase the Trust's work. This role involves thinking creatively in a fast-paced environment, delivering key tasks, and supporting the team as needed. You will be comfortable with platform analytics to report progress against agreed key performance indicators. This senior role is for a highly creative, confident, robust and professional communications professional who will help plan, create and activate the Trust's annual communication plan.
Responsibilities
* Deliver creative communications activities and branded digital content campaigns across the Trust's key channels to increase reach, develop new audiences and convert awareness into measurable engagement/action for nature.
* Devise plans and tactics to grow the Trust's key communications channels and digital communities, increasing engagement with engaging and dynamic content.
* Provide communications support and project management for a range of projects and campaigns across the organisation, liaising with internal Directorate teams.
* Liaise with the central Wildlife Trust (RSWT) team on national campaigns and communications.
* Track analytics and create regular reports detailing the effectiveness of campaigns and digital channels.
* Provide day-to-day guidance and project oversight for the wider communications team to deliver high-quality service and drive innovation.
* Design and implement SWT's digital and social media content plan (paid and organic) with support from the Content & Communications Officer, ensuring alignment with Wilder Somerset 2030 strategic goals and marketing plans.
* Drive performance and growth of SWT's social channels, increasing engagement and reach.
* Collaborate with the Content & Communications Officer to create a calendar of high-quality content for internal and external marketing channels, ensuring consistent tone of voice, branding, messaging and frequency across key channels; grow SWT's social media and digital communities and increase organic engagement.
* Expand reach to bring new supporters on board, encouraging involvement with SWT's work, growing membership and income.
* Work closely with the Website & Email Lead to optimize user journeys and conversions between social channels and the website, and support impactful email campaigns for key projects and strategy programmes.
* Liaise with the Wildlife Trust (RSWT) central office to ensure central content and advocacy campaigns are delivered with local messaging and Somerset-specific content.
* With the Content & Communications Officer and external providers where necessary, provide brand design support for communications collateral and enable staff to deliver small-scale projects independently.
* Marketing & PR responsibilities include developing relationships with local and national journalists, serving as the lead day-to-day SWT media contact for press inquiries, and supporting the Content & Communications Officer with press tasks as needed.
* Develop feature ideas for key publications, coordinate spokespeople and necessary background information and logistics.
* Create and distribute targeted press releases or media alerts, follow up with media contacts to maximise coverage and amplify SWT's impact.
* Monitor the news agenda, identify PR opportunities and trends on social media, and plan for crisis or major issues to provide PR support as needed.
* Project management and reporting: design, coordinate and deliver plans for key projects across the year (appeals, big events, campaigns, nature recovery projects) using our Monday.com system.
* Deliver communications training or resources to staff as needed; monitor campaigns and report KPI performance to internal stakeholders.
* Internal communications: update the staff portal with communication assets, training and resources; represent the Communications Team within the Trust's project management group to promote best practices and innovations.
Benefits
* 7% employer pension contribution
* Life assurance
* Flexible and agile working
* Wellbeing support – Employee Assistance Program
* Diversity networks through RSWT/TWT
* Paid volunteer days
* Continuous Professional Development opportunities
* 33 days of holiday (25 + bank holidays)
* Staff social calendar and events
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