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Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. The platform enables safety, operations, and finance teams to manage drivers, vehicles, equipment, and fleet‑related spend in a single system. Combined with industry‑leading AI, it provides complete visibility, control, and significant reduction in manual workloads through automation and simplification.
We serve nearly 100,000 customers across a wide range of industries, including transportation, logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
About The Role
As the UK Senior Product Marketing Manager you will own the go‑to‑market strategy for Motive’s products and features in this market. This role is critical in positioning Motive as an industry leader in the UK and ensuring our solutions are effectively communicated to organizations that operate fleets. You will support a range of marketing programs to grow our brand and customer base, work in a fast‑paced environment, execute efficiently, and use data to drive decision‑making. You will build strong relationships across cross‑functional teams, including sales, product ops, demand generation, communications, and enablement, to drive awareness, adoption, and revenue growth.
What You’ll Do
* Research and report on market and competitive trends that help identify sales opportunities and inform marketing strategy.
* Develop and execute go‑to‑market plans, ensuring alignment with company objectives and revenue targets.
* Extend new product launches and feature releases, working closely with global cross‑functional teams to ensure a seamless rollout.
* Localize company and product positioning, messaging, and value propositions for the UK market, differentiating Motive in a competitive landscape.
* Develop sales collateral, presentations, and training materials to enable the UK sales team to position and sell the Motive platform.
* Manage marketing agency partners to create marketing content, including website copy, emails, and social media posts.
* Collaborate with demand generation and content marketing teams to create campaigns that drive awareness and lead generation in the UK.
* Identify opportunities for differentiation and expansion.
* Work directly with customers to understand their challenges and Motive opportunities, applying learnings to messaging, customer stories, and campaigns.
* Represent the voice of the customer, ensuring product development aligns with market needs and recommending roadmap decisions based on insights.
* Support localization of Motive’s platform demo for the sales team.
* Work closely with global marketing and sales teams in virtual and on‑site settings.
* Maintain presence at the Motive London office 3 days a week.
Qualifications
* Experience with a broad range of marketing functions, including product messaging, market research, customer case studies, PR, product demos, and content development.
* Proven track record in driving GTM strategies, messaging, and sales enablement for enterprise or mid‑market products.
* Excellent communication, storytelling, and presentation skills, capable of conveying complex information clearly and persuasively.
* Ability to manage multiple projects and priorities while maintaining a strategic perspective.
* Agile and able to adapt quickly to shifting market dynamics and organizational priorities.
* Strong ability to engage and partner with senior sales leaders.
* Excellent written and verbal communication skills in English, with preference for additional language skills such as German, Dutch, French, or Spanish.
* Collaborative and results‑oriented, with a high bias for ownership and action.
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
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