The Content Marketing Officer plays a key role in delivering Bournemouth University’s content marketing strategy by creating compelling, high-quality, and engaging content across multiple channels. Reporting to the Content Marketing Manager, the postholder will take the day-to-day lead on copywriting and data-driven content planning, ensuring content aligns with BU’s messaging framework, brand voice, and key strategic objectives. The Content Marketing Officer will be responsible for managing and updating digital content across the university’s website, course pages (ensuring compliance with consumer protection laws and CMA guidelines), virtual tours, social media channels and other digital platforms. Additionally, the postholder will lead the development of brand campaigns both online and offline, ensuring consistent messaging and high-impact storytelling. The role requires close collaboration with the Student Recruitment Campaigns team to ensure content plans support marketing campaigns and resonate with key audience segments, including UK, international, and widening participation students. This role is ideal for a creative, detail-oriented content professional with excellent writing skills and a strong understanding of digital content strategy. Main Responsibilities Content Creation & Copywriting 1. Lead on day-to-day copywriting and content creation schedules and plans, ensuring all content is high-quality, engaging, and aligned with BU’s tone of voice and brand guidelines. 2. Act as a brand ambassador for the BU Style Guide, ensuring consistency across all written content. 3. Develop and maintain the university’s messaging framework, key messaging, and proof points, ensuring clarity and consistency in all communications. 4. Create engaging, high-impact content across various formats, including webpages, printed material, articles, video, social media, and multimedia storytelling. Works with the Creative Studio to develop rich content as required. 5. Work collaboratively with internal stakeholders to produce content that supports student recruitment, engagement, and retention. Brand Campaigns & Content Planning 6. Lead on the planning and execution of brand campaigns across online and offline channels, ensuring consistency and strategic alignment. 7. Work collaboratively with campaign managers and communications teams to develop content that supports marketing, recruitment, and brand-building objectives. 8. Ensure all content meets accessibility and compliance standards, including CMA guidelines and consumer protection regulations. 9. Collaborate with the Content Marketing Lead and Creative Studio lead to plan and execute engaging storytelling initiatives that bring BU’s brand to life. Digital Content & Website Management 10. Oversee a proactive content schedule for the university website, ensuring accuracy, relevance, and compliance. 11. Manage and update course information, working closely with faculties to ensure accuracy and compliance with consumer protection laws. 12. Oversee the content and user experience of BU’s virtual tour, ensuring it remains engaging and informative. 13. Work with the Digital Product Owner and Digital Development Team to ensure website content aligns with best practices for SEO, accessibility, and user experience. Audience Expertise & Stakeholder Collaboration 14. Act as a subject matter expert for specific audience segments (e.g., UK, international, widening participation students) and proposition areas (e.g., accommodation, wellbeing, student experience), developing tailored content strategies that resonate with each audience group and their unique needs. 15. Work closely with the Student Recruitment Campaigns team to ensure content plans align with campaign objectives and timelines. 16. Collaborate with faculties, student services, and other university departments to gather insights and create relevant, impactful content. Performance & Continuous Improvement 18. Monitor and analyse content performance across digital platforms, using insights to refine content strategies and improve engagement. 19. Stay up to date with content marketing best practices, emerging trends, and competitor activity to continuously enhance BU’s content marketing efforts. Identify opportunities for content innovation, exploring new formats and storytelling techniques. 20. Perform other duties as required by the Content Marketing Lead or Senior Brand & Content Marketing Manager. THIS POSITION IS OPEN TO BOURNEMOUTH UNIVERSITY STAFF AND AGENCY STAFF CURRENTLY WORKING AT BOURNEMOUTH UNIVERSITY ONLY. About the department Our Marketing & Communications department is made up of experts in student recruitment, design, digital, PR, market research and more, all of whom work to support BU’s strategic plan. We work with senior stakeholders to influence recruitment targets and support the university in shaping our portfolio to optimise recruitment. We embed effective internal communications activity throughout the University to ensure academic and professional services staff are well equipped and informed. About us Bournemouth University’s vision is worldwide recognition as a leading university for inspiring learning, advancing knowledge and enriching society through the fusion of education, research and practice. Our highly skilled and creative workforce is comprised of individuals drawn from a broad cross section of the globe, who reflect a variety of backgrounds, talents, perspectives and experiences that help to build our global learning community. BU values and is committed to an inclusive working environment. We seek a diverse community through attracting, developing and retaining staff from different backgrounds to contribute to inspirational learning, advancing knowledge and enriching society. To support and enable our staff to achieve a balance between work and their personal lives, we will also consider proposals for flexible working or job share arrangements. A job description for this position is available at the top of this page. If you require this in a different format, please contact us at [email protected] .