GBR Recruitment Ltd is partnering with a market leading SME sized client in the East Lindsey area of Lincolnshire to recruit an experienced Marketing Assistant / Lead Generation Marketing Executive to assist the Marketing Manager. This is a non-sales marketing lead generation role focusing on identifying, attracting & qualifying potential customers (leads) through marketing channels, rather than directly closing sales. The primary goal is to feed high-quality, educated prospects into the sales pipeline.
Duties
* Lead Identification from conducting effective market research, that leads to the effective targeting of prospects: Identifying high‑potential leads using tools like LinkedIn, industry databases, and web research. Defining the sales pipeline.
* Defining Personas: Researching and refining Ideal Customer Profiles (ICPs) to ensure outreach targets the right audience.
* CRM Data Enrichment: Meticulously updating and maintaining prospect data on the in‑house CRM system.
* Lead Hand‑off: Managing the transition of qualified leads to the marketing manager / sales team, ensuring accurate communication / information is passed on, based on real market insights.
* Campaign Optimisation: Analysing data insights to deliver effective segmented marketing campaigns that bring in new sales opportunities for the sales team to convert from pipeline prospects into business deals.
* Marketing: support the marketing manager where needed in producing your own content (digital & traditional) or providing the information from your market research for the marketing manager to use in their own content creations. Support short, mid and long term marketing campaigns.
Attributes
* Degree qualified in marketing (ideal)
* B2B lead generation experience (non-sales market research)
* Used to acquiring market intelligence insights to make informed marketing campaign decisions based on that information
* Data analysis skills
* CRM experience
* Strong communication skills at all levels
* Used to supporting short/medium and long term marketing strategies
* Used to supporting a sales team with market insights / accurate data
This position is commutable from areas such as Louth, Skegness, Mablethorpe, Horncastle, Spilsby, Wragby, Woodhall Spa, Lincoln, Coningsby, Tattershall, Alford, Sutton on Sea, Navenby, Sleaford, Spalding, Boston, Ruskington, Bardney & other areas close to these.
35 hour working week, working from 9am to 4pm, Monday to Friday.
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