AI Engagement Lead or Manager (Marketing) Location: London | Hybrid | Permanent Up to £125 B&B Reporting to C-Suite in a Matrix structure with the central AI team, MarTech, Data, and Compliance. THE ROLE: AI roadmap for marketing communications and engagement. Own key products: conversational assistants, content generation, and RAG search. Take each product from discovery to launch and scale. Build “governance-lite” controls: usage logging, prompt review, risk tiers, data rules. Align with enterprise AI policy, privacy, and regulatory requirements. Redesign content and campaign workflows to remove manual steps. Stand up an internal AI training programme and a Community of Practice. Track adoption and value with a simple KPI set (NPS, cycle time, cost-to-serve). Publish a monthly impact pack for marketing leadership. Run buy-partner-build analysis and keep vendor spend tight. Work day-to-day with MarTech, Data, Creative, and Compliance to ship MVPs fast. THE CANDIDATE'S EXPERIENCE: End-to-end ownership of an AI platform or capability used by ~1,000 users. Strong knowledge of LLMs, conversational design, RAG, and prompt practices. Proven change leadership: you have driven ≥50% adoption with training and comms. Governance mindset: you have designed guardrails that pass risk and legal review. Working grasp of MLOps/GenAIOps (CI/CD, model registry, data lineage, evaluation). Clear communicator: you can brief boards and coach non-technical teams. Comfortable in a matrix: you align marketing, data, tech, and compliance quickly.