Head of marketing

Job Description

Head of Marketing

At Healthcare Business Solutions, we offer and provide numerous healthcare-based solutions to a variety of clientele. Whether it be patients, clinicians, or corporate businesses, we are always innovative. We consistently provide tomorrow’s solutions, today.

We are looking for a commercially driven, strategic Head of Marketing with deep NHS knowledge to lead our growth strategy and overhaul our digital footprint. This is an exceptional opportunity for a brilliant Account-Based Marketing (ABM) specialist with a "hunter mindset" who thrives on aligning marketing efforts directly with sales objectives.

To set you up for success, you won’t be expected to do everything alone. We are looking for an expert growth orchestrator. You will own the strategy and drive core internal ABM initiatives, while managing a network of specialist external partners and freelancers (covering niche areas like PR/Comms and technical SEO) to deliver on our five-pillar growth plan.

You will be reporting to the Growth Director.

To be considered for the the role you will require the following:

Essential Criteria;

EDUCATION, QUALIFICATION AND TRAINING

• Educated to degree level in Marketing, Business Administration, Communications, or a related field

EXPERIENCE

• 5+ years of proven success in marketing leadership roles.
• A proven track record of marketing to B2B NHS clients (Trusts, ICBs, healthcare partners).

KNOWLEDGE AND SKILLS

• You excel at turning data into targeted accounts. You have successfully executed Account-Based Marketing strategies and understand how to use digital channels to warm up cold prospects.
• You are highly adept at briefing, managing, and holding external suppliers (such as PR, creative, and technical SEO agencies) accountable for performance.
• While you don't need to be a hands-on PR practitioner, you have a solid understanding of PR/Comms principles and possess the ability to coordinate media plans and content from a client perspective.

Desirable;

KNOWLEDGE AND SKILLS

• You are commercially sharp. You care about qualified leads, sales pipeline velocity, and commercial alignment just as much as brand awareness.

Within this position, you will mainly be;

Digital Expansion & Lead Generation

Drive Account-Based Marketing (ABM): Shift marketing activity away from broad campaigns to highly targeted activity explicitly aligned with sales efforts. Design and execute bespoke ABM strategies aimed at decision-makers within 10–20 "must-win" NHS Trusts.

Digital Strategy & Website Ownership: Take ownership of our website and digital channels to improve user journeys and capture active "buy signals."

Outsourced SEO Oversight: Direct and collaborate with external specialist agencies to implement rigorous SEO mapping for NHS search terms.

Market Intelligence: Work closely with Account Management and apply Business Intelligence (BI) data to spot cross-selling opportunities and translate Medical Advisory Board (MAB) insights into actionable campaigns.

PR, Partnerships & External Affairs

PR & Agency Management: Utilise your agency management and communication skills to direct specialised, NHS-focused boutique PR agencies. Coordinate plans, messaging, and content from a client perspective to manage public affairs, crisis management, and external positioning.

Strategic Networking: Work with external advisors and maximise our memberships (e.g., DHC, CHN, IHPN, Confed) to organise highly targeted roundtables, parliamentary events, and webinars.

Industry Voice: Craft and control the narrative around how HBSUK solves the NHS backlog crisis, ensuring our voice is prominent, authoritative, and trusted.

Content & Social Media Strategy

Executive Enablement: Gain buy-in from the Senior Leadership Team (SLT) to elevate their social media presence. Provide them with ready-to-use content and daily news summaries featuring a distinct HBSUK point of view.

Value-Driven Content: Lead the creation of "free info that's useful." Shift the content focus toward sharing best practices and data-driven insights between Trusts, rather than purely promotional material.

Team Leadership & Operations

Build the Engine: Manage and develop our internal "Marketing Services Team" (overseeing content creators, web managers, and graphic designers), ensuring they are supported and aligned.

Brand Guardianship: Act as the ultimate brand guardian ("Brand Police"), ensuring quality assurance, compliance, and consistency across all touchpoints.

AI Integration: Champion the use of AI tools within the team to accelerate market research, content drafts, and data synthesis, freeing up internal resources from "chasing time."

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What We Offer

• The opportunity to build, shape, and scale the marketing function of a rapidly growing, high-impact healthcare company.
• We have fully remote working (role dependent)
• Death In Service
• AXA- Private Medical Insurance - This is available after successful passing of probation period
• Discretionary annual bonus

Our Commitment to you

We are dedicated to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all choices are based on merit. No person is subjected to any less favourable treatment on any discriminatory grounds on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy and maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

If this opportunity is something which appeals to you, get in touch today, so we can ensure you have the best experience throughout your search.