Job Summary
As a Sales Coach, you will play a pivotal role in increasing occupancy across Barchester Healthcare services by delivering high-quality learning solutions that strengthen sales capability at every stage of the customer journey. You will understand how families choose care, identify barriers to conversion, and design training that turns missed opportunities into confident, consistent sales success.
Main duties of the job
* Gain insight into current practices from enquiry to admission and conduct a training needs analysis to identify gaps; propose commercially focused programmes.
* Identify key conversion points and build learning that maximises occupancy.
* Review mystery shopping and insight data to shape performance-boosting interventions.
* Support new builds and refurbished homes to achieve rapid commercial success.
* Become fully versed in Customer Experience, Resident Experience and Life Enrichment to spot missed opportunities.
* Create a suite of training materials aligned to Barchester\'s brand and L&D framework; develop structured learning that enhances both technical knowledge and sales skill.
* Use a range of learning methodologies to deliver impactful, innovative training; offer blended delivery (digital, face-to-face, in-home coaching and more).
* Travel nationally to deliver learning where it\'s needed most; build effective learning environments with the right tools and systems.
* Prepare and deliver high-quality sessions that inspire confidence and capability; implement modules on our Digital Learning Platform and future HRIS.
* Plan and communicate training schedules across homes, regions and divisions; continuously refine and improve training content and delivery.
* Deliver dynamic presentations and coaching that motivate and empower leaders; provide one-to-one coaching to strengthen sales confidence and consistency.
* Enhance product knowledge, refine sales processes and ensure consistent messaging; act as a role model for exceptional sales and customer experience behaviours.
* Maintain personal development plans to stay ahead of modern sales techniques; use varied evaluation methods to measure impact and refine learning.
* Collaborate with Divisional Sales & Marketing Managers, Regional Directors and senior leaders to support sales growth; maintain an engaging Sales Training area on the Digital Learning Platform.
* Observe practice in homes, report findings and recommend improvements; align with L&D quality assurance to enhance training effectiveness.
* Maintain accurate digital training records aligned to statutory and mandatory requirements; store documentation clearly and consistently; monitor completion rates and provide regular reports to leaders.
* Ensure all supporting e-learning and system training is completed.
Qualifications and requirements
* Proven experience in L&D with a strong sales and commercial focus; demonstrable success improving performance through learning interventions.
* Experience delivering competency-based learning and coaching; strong understanding of best-in-class sales and customer experience practices.
* Excellent stakeholder management and cross-functional collaboration; skilled in digital learning and blended delivery.
* Creative, commercially minded and results-driven; full UK driving licence and willingness to travel nationally.
About Us
Barchester Healthcare is a leading provider in the healthcare industry, dedicated to offering top-notch care services to its residents. The company focuses on enhancing the sales capabilities of its teams to guide customers through the care selection process effectively and empathetically, with a focus on increasing occupancy across its network by implementing learning solutions that address every stage of the customer journey.
Details
Date posted: 20 May 2026
Pay scheme: Other — Salary depending on experience (salary expectations discussed at interview).
Contract: Permanent
Working pattern: Full-time, Part-time
Reference number: 1505358678
Job locations: Barchester Healthcare, M1 1AN, United Kingdom
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