An exciting opportunity has arisen for a Content Optimisation - Social Listening and Reporting Assistant to join the Marketing team at Tesco.
The successful candidate will be responsible for all social listening reporting and auditing across Tesco and competitor activity whilst supporting with the strategic development across all of our social media platforms, setting and monitoring KPIs and ensuring the team is set up for success in how we are talking to customers across our social, content & Influencer channels.
This role would suit someone who has strong analytical social listening experience preferably within retail and content marketing experience across a range of channels, particularly social media; experience of working with customer behaviours in the retail industry is also beneficial.
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* Leading on all social media listening and reporting across the business – monitor engagement, reach, impressions, follower growth, click-through rates, etc.
* Management of our social listening platform (Hootsuite, Buzzlitics, Talkwalker and native platform metrics) across the Tesco Group.
* Create regular reports (weekly, monthly, campaign-based) for internal stakeholders, visualising data using dashboards and highlighting trends, anomalies, and performance against KPIs.
* Assist in evaluating the success of paid and organic campaigns and providing pre- and post-campaign analysis.
* Developing clear KPIs and measurement roadmaps for each social platform in line with our strategic business pillars.
* Supporting with the social media strategy and creative best practice for each platform
* Managing agency and platform relationships.
* Owning the social media Quarterly Business Reviews and Social Media Business forums.
* Developing and supporting with an innovation and test and learn roadmap for all social media platforms.
* Experience in Social Listening platforms and Content Management Systems
* Experience of taking data and converting into meaningful insight through Data Interpretation, Quantitive Analysis and Benchmarking.
* Content marketing experience across a range of channels, particularly social media channel
* Platform Expertise: Understanding how each platform works, its audience, and what metrics matter most.
* Trend Awareness: Staying up to date with algorithm changes, platform updates, and emerging formats.
* Experience of working with customer behaviours in the retail industry and how they’ve changed over time:
* Insight Generation: Turning raw data into actionable recommendations.
* Campaign Evaluation: Assessing the success of paid and organic campaigns.
* Audience Understanding: Identifying behaviours, preferences, and demographics.
You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying
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