Job Description: Digital Marketing Executive
Reports To: Senior Marketing Manager
Location: Milton Keynes Office
Purpose
:
Responsible for developing, execute and optimise digital marketing campaigns to increase our online presence, drive traffic to our website and generate leads and enquiries. This involves planning, implementing, and analysing various digital channels like social media, email and websites to improve brand visibility, drive traffic and generate leads. Engage with customers online and manage the company's online presence.
Responsibilities:
· Create and publish appropriate website content aligned with the Schueco UK strategy across three websites
· Conduct content audits to eliminate redundant and / or duplicate information
· Improve the user experience of the websites
· Ensure the website aligns with the brand strategy
· Develop strategies to grow quality website traffic and leads
· Keep up to date with industry best practice and monitor competitor websites
· Plan and execute all digital marketing, including PPC, SEO / SEM, email, social media and display advertising campaigns
· Work with digital marketing agencies and partners
· Create and curate social media campaigns, including content creation, publishing and working closely with agencies for community management
· Develop and execute email marketing campaigns with A/B testing
· Analyse analytics and engagement metrics to measure campaign performance
· Prepare and present monthly and quarterly reports to stakeholders
· Analyse analytics and engagement metrics to measure campaign performance and assess against goals (ROI and KPIs)
· Collaborate with internal teams to create digital content to promote the business, products and services
· Collaborate with stakeholders internally and externally
· Compliance with all legislation including GDPR
Skills and Qualifications:
You'll need to have:
· Degree or professional marketing or computer science qualification or a related field
· Experience of updating website content and using CMS systems
· Proven experience in digital marketing
· Strong knowledge and demonstrable experience managing social media, PPC, SEO / SEM, email
· Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate to generate leads
· Experience in optimizing landing pages and user funnels
· Solid knowledge of website analytics tools
· Experience of working with agencies
· Experience in setting up, managing and optimizing Google Adwords campaigns
· Experience with A/B and multivariate experiments desirable
· Strong analytical skills and data-driven marketing
· Up to date with the latest trends and best practices in online marketing and measurement
· Experience of B2B and B2C digital marketing and commercial awareness
· Experience of working in an international organization an advantage
· Excellent communication, presentation and interpersonal skills
Desirable Skills:
· Experience of the construction or fenestration sector an advantage
· Working knowledge / understanding of HTML, CSS and Javascript - desirable
· Experience of graphic design
Supporting Information:
* Adherence to H&S Policy
* Clean driving license
* Live within commutable distance to the Milton Keynes office
* Up to date passport without restrictions
* Right to work in the UK
* Ability to travel within the UK and/or other Schueco offices if the need arises
* Occasional travel abroad.