As Senior Brand Manager for MP Activewear, you will bring the brand’s campaigns, collections and product launches to life globally. You will lead the go-to-market strategy for activewear campaigns and product drops, ensuring strong brand storytelling and consistent execution across all channels and markets. Working closely with brand, product, creative and marketing teams, you will ensure every campaign and launch reflects the performance, style and innovation behind MP Activewear. This role is ideal for a creative and strategic marketer with experience in activewear, sportswear or fashion brands who enjoys working in a fast‑paced environment and building brands that connect with consumers.
Responsibilities
Campaign & Product Launches
* Lead the go-to-market planning for MP Activewear campaigns, collections and product launches
* Develop clear creative briefs outlining campaign objectives, target audience and product positioning
* Create campaign toolkits, including messaging, launch plans and channel strategy
* Work with creative teams to deliver impactful brand campaigns and product storytelling
* Partner with teams across social, performance marketing, CRM, influencer, PR and commercial to deliver campaigns effectively
* Work closely with product and design teams to understand product features, fabrics and performance benefits
* Ensure campaigns are executed across the full marketing funnel – awareness, consideration and conversion
Global Brand Delivery
* Work with regional teams to adapt campaigns for key international markets
* Ensure all activity remains on‑brand and relevant to local audiences
* Support the delivery of consistent global brand storytelling
* Use consumer data and campaign insights to improve future campaigns
* Monitor activewear and fitness trends, competitor activity and consumer behaviour
* Analyse campaign performance and identify opportunities for optimisation
Qualifications
* Proven experience in Brand Marketing, Creative or Go-To-Market roles, ideally within FMCG, nutrition, fitness, or lifestyle brands
* Background in activewear, sportswear, fashion or lifestyle brands
* Strong experience delivering end‑to‑end campaign launches in a fast‑paced environment
* Excellent stakeholder management skills with the ability to influence cross‑functionally
* Strong storytelling and copywriting skills, with a clear understanding of consumer psychology
* Data‑driven mindset with experience using insights to shape strategy and execution
* Experience within sports nutrition, health & wellness or performance‑led brands
* Exposure to global or multi‑market campaign or product launches
* Understanding of e‑commerce and DTC business models
Enhanced Leave
* 25 days annual leave plus bank holidays
* Enhanced maternity and paternity pay, depending on length of service
* Up to 10 days compassionate leave
* Buy back up to 3 days each year
* Access face‑to‑face and virtual appointments with our in‑house GP
* Access our 24/7 Employee Assistance Programme (EAP) provided by Bupa
* State‑of‑the‑art on‑site gym
* Access to our on‑site physio
Training & Development
* Access bespoke development programmes designed by our in‑house L&D team
* Upskilling programmes delivered in partnership with an industry‑leading training provider
Other Perks
* Save up to 12% on the cost of personal tech through our salary sacrifice scheme
* Subsidised bus pass from Manchester City Centre to our ICON office
* Up to 50% staff discount on THG brands
* On‑site staff shop
* Refer a candidate and receive up to £1,000 when they pass probation
* Anniversary gifts when you hit 5 and 10 years of service
Equal Employment Opportunity
THG is proud to be a Disability Confident and Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and welcomes applications from all sections of the community.
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