Legend is a fast-growing online fashion brand based in the UK, built around a simple idea: to create standout essentials with the perfect fit, incorporating comfort in everything we do. Every piece is designed in-house before being shipped to customers worldwide through our website legendlondon.co
While currently doubling its revenue year on year, over the next 5 years, we're aiming even higher, with launches across footwear, expanding our menswear collections, a global content-driven paid media strategy, and deeper CRM-led customer relationships. Combined with our relentless focus on product and brand identity, we’re aiming to grow revenue from 8-figures to 9-figures.
Your Role
To support this growth, we’re now looking for a Marketing Creative Strategist to take our paid ads, especially Meta, Instagram, and Tiktok to the next level. If you know how to sell with words, understand consumer psychology, and are as obsessed with lowering CPAs as you are with crafting killer hooks… keep reading.
This is mainly a remote role for someone who lives at the intersection of performance data and wild creativity. You’re part strategist, part psychologist, part copywriting assassin with Facebook Ads in your blood and Breakthrough Advertising memorized like scripture.
You’ll lead the charge in developing, executing, and iterating high-impact marketing strategies that move product and drop CPA. You’ll be working closely with our internal marketing team across our core markets, London, Manchester, and Dubai, to drive measurable, profitable growth through unmatched creative execution.
What You’ll Be Doing:
Own the creative strategy for all channel: angles, scripts, hooks, formats, and iterations
Dive into Meta Ads Manager, roll around in the data, and emerge with clear creative decisions that scale profitably.
Constantly test creative angles and formats to optimise conversions and reduce CPA
Write dangerously persuasive copy across ads, landing pages, and other creative assets
Execute killer creative briefs for internal team members and content creators.
Stay ahead of platform updates, algorithm shifts, and market trends like it's your second job
Deep-dive into product, website, and customer data to spot patterns and build campaigns that convert
Collaborate with the marketing team to ensure full-funnel, integrated campaign execution
Keep your finger on the pulse of the Legend London brand voice, aesthetic, and energy
Use analytics tools (Triple Whale, Meta, Google Analytics, etc.) to measure performance and ideate data-driven creative direction
Who You Are:
You’ve got 3–5+ years experience crafting and executing high-converting ad creatives
You’ve worked on single accounts spending £3M+ on ads per year, or can demonstrate your ability to strategise creatives for 8 or 9 figure ecommerce businesses.
You’re a master of Facebook/Meta advertising and you know what converts, what flops, and why
You’ve got a track record of decreasing CPA while increasing scale
Your copywriting is solid and you understand psychology, persuasion, and timing
You understand the fashion & apparel eCommerce space, or you can adapt fast
You’ve got strong analytical skills and you can extract gold from rows of data and translate it into creative insight
You’re relentlessly curious, self-driven, and thrive in fast-moving environments
You think like a scientist but create like an artist
You could give a talk on the difference between a hook that gets 1.2% CTR and one that hits 3.8%
Humble, grounded, and morally driven - We operate with integrity and treat people right.
You can self-manage and be proactive - We don’t micromanage. You’re here because you own results.
What We Offer:
Competitive pay (we reward performance and experience heavily)
Total creative ownership. We want you thinking big, not asking for permission
Remote role with global impact
Access to a brand with momentum, personality, and real ambition
A high-performance team that executes fast, learns fast, and scales fast
Ready to Build Something Great?
Apply now with your CV and a short cover letter explaining:
Why Legend London is the brand you want to grow.
Past achievements that prove you’re ready to lead growth at this level.
Please include your portfolio of previous Meta Ads that you have worked on in the past (Either static or video ads)
Seniority level Seniority level Mid-Senior level
Employment type Employment type Full-time
Job function Job function Marketing and Sales
Industries Retail Apparel and Fashion
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