Head of sales

Head of Sales

Horticulture / Nursery Stock
Worcestershire (On-site)
£50,000 - £65,000 + Benefits

Are you a strong sales leader who enjoys developing people, building customer relationships, and driving growth?

Do you have the commercial mindset to shape a sales function, but still enjoy being hands-on day-to-day?

Looking for a role where you can work closely with an engaged MD and play a key part in the next phase of business growth?

This is a fantastic opportunity to join a well-established, growing horticulture business supplying both wholesale and retail markets.

What's on offer?

Salary £50,000 - £65,000 depending on experience
Private medical insurance
Company pool car
Relocation support (including short-term accommodation)
A leadership role in a growing, well-invested business
The chance to shape the sales function and influence future direction

What's the job?

This is a key leadership role, sitting between management and director level, working closely with the Managing Director to lead and develop the sales function.

You'll take ownership of both wholesale and retail sales performance, while building a strong, motivated team and driving growth across multiple channels.

Day to day, you'll be:

Leading, developing and motivating a sales team across wholesale and retail
Setting KPIs, targets and driving performance
Building strong relationships with key customers including garden centres, landscapers and trade buyers
Supporting retail development and growth initiatives
Working closely with the MD on sales strategy and execution
Identifying new market opportunities and areas for growth
Collaborating with wider teams to ensure alignment between sales, production and operations
Representing the business at trade shows and industry eventsThis is a fully site-based role, with time spent closely with the team and customers.

What do I need?

Proven experience in a sales leadership role
Strong people management and team development skills
Commercial awareness with the ability to drive growth
Excellent relationship-building skills
Comfortable setting targets, KPIs and leading performance
A hands-on approach with strong communication skillsDesirable:

Experience within horticulture, agriculture or a related sector
Exposure to garden centre or retail customers
Interest in plants or growing (training can be provided)

What's next?

For an informal chat, please call me, Kieran, on (phone number removed), email (url removed), or message me on LinkedIn.

Don't worry if your CV isn't fully up to date, just send what you've got, and we'll take it from there