Job Description
Strategic Sales Director – Programmatic
Salary: Up to £80,000 basic + uncapped commission + equity
Location: London (Hybrid – Shared Office Environment)
Employment: Full Time, Permanent
This is an exciting opportunity to join a fast-scaling, globally operating ad-tech business that specialises in high-performance programmatic and display advertising solutions.
The company has experienced significant international growth and is redefining how brands and agencies measure attention and engagement across digital campaigns. With proprietary formats and independently verified performance data, they partner with leading media agencies and brands to deliver measurable uplift beyond traditional display.
This hire forms part of their UK expansion plans, as they continue to strengthen their commercial capability and agency partnerships.
The Role
As Strategic Sales Director, you will sit within a high-performing commercial team, responsible for driving new business revenue across agencies and brands within the UK market.
This is a senior, hands-on role suited to someone who thrives in an entrepreneurial environment and wants ownership of strategic revenue growth.
You will manage the full sales cycle from prospecting through to negotiation and close, building long-term agency relationships while consistently exceeding revenue targets.
The role is London-based, with an expectation to work regularly from a shared London office environment alongside the wider team.
Strategic Sales Director Responsibilities:
* Drive new business revenue across media agencies and brands
* Build and strengthen relationships within major agency groups
* Pitch programmatic and display advertising solutions at senior level
* Manage full sales cycle from prospecting to close
* Develop and maintain a strong revenue pipeline
* Collaborate with operations and leadership to ensure successful campaign delivery
* Contribute to UK commercial growth strategy
Strategic Sales Director Benefits:
* Basic salary up to £80,000
* Uncapped commission structure (7.5% from first pound, accelerator once target achieved)
* Equity opportunity
* London-based hybrid working model
* High-growth, entrepreneurial culture
* Clear progression pathway into senior UK leadership
Strategic Sales Director Requirements:
This role would suit someone who:
* Is based in or within commuting distance of London
* Has proven experience selling programmatic or ad-tech solutions
* Demonstrates strong relationships within media agencies and/or direct brands
* Has a track record of exceeding revenue targets
* Understands the digital media and programmatic ecosystem
* Commercially driven, entrepreneurial, and target-focused
* Confident pitching to senior agency stakeholders
Desirable:
* Experience selling into large agency networks or independent agencies
* Background within boutique ad-tech, trading desks, or digital media owners
* Experience working within a scale-up or high-growth business
To Be Considered:
Please either apply by clicking online or emailing me directly to Charlie.doyle@hirecracker.com. For further information, call 01244 739 301 or 07736 920 086. By applying for this role, you give express consent for us to process & submit (subject to required skills) your application to our client in conjunction with this vacancy only.
Key Skills: Sales Director, Programmatic Sales, Ad Tech, Media Agency Sales, Digital Advertising, New Business Development, Agency Partnerships, Display Advertising, DSP, Commercial Growth, Hirecracker, HCSales