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Client:
Location:
Stafford, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
ea3c4868919e
Job Views:
6
Posted:
29.06.2025
Expiry Date:
13.08.2025
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Job Description:
The purpose of this role is to develop best-in-class strategies and manage all Paid Social activities for assigned clients. The role involves managing and developing the team, serving as a point of escalation, and leading AI exploration and innovation.
Key responsibilities:
* Work closely with the Head of Paid Social to develop and promote overall strategy and approach for the channel.
* Ensure best practices and innovation in all Paid Social activities.
* Manage and maintain client relationships; act as the main escalation point for client issues.
* Handle multiple, large, or complex clients, setting overall strategy and goals for the team.
* Manage and develop direct reports; responsible for team development.
* Forecast annual and monthly budgets; aim to grow account profitability.
* Contribute to new business development as needed.
AI Exploration & Innovation:
* Identify and evaluate AI tools and platforms relevant to paid social, creative automation, audience segmentation, and performance forecasting.
* Lead pilot programs and proof-of-concept initiatives to test AI applications in real-world client scenarios.
* Translate AI capabilities into actionable strategies and services for clients, driving measurable business outcomes.
* Partner with internal stakeholders (data science, tech, strategy) to integrate AI into marketing workflows.
* Educate clients and internal teams on the evolving AI landscape and its implications for digital marketing.
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