Senior Programmer – Trafalgar UK Theatres
The Senior Programming Manager will play a key role in developing and delivering a vibrant programme of theatrical productions and live entertainment across our regional theatres. Working as part of the Central Programming team, this role will support the wider diary management process, liaise with promoters and producers, and ensure that content aligns with the organisation’s artistic and commercial ambitions.
About the role
The Senior Programming Manager will:
Key Responsibilities
Programming & Content Development
* Source and negotiate theatrical productions and live entertainment content for regional venues under the direction of the Director of Regional Programming.
* Build strong relationships with promoters, producers and agents to secure high-quality, commercially successful shows.
* Ensure the programme reflects the diversity and interests of local and regional audiences.
Diary & Process Management
* Manage elements of the central show diary in collaboration with the Programming team.
* Produce and update programming documents, reports and schedules to ensure accurate information sharing.
* Adhere to internal systems and communication processes for event confirmation, contracting, and on-sale procedures.
Collaboration & Stakeholder Management
* Work closely with Theatre Directors to understand venue needs and opportunities.
* Liaise with marketing (local, central, and external) to ensure effective campaign planning and alignment with programming objectives.
* Collaborate with ticketing teams to maximise sales potential and ensure data accuracy.
* Build and maintain positive working relationships with all internal departments and external partners.
* Contribute to financial modelling and deal-making to ensure strong returns on programmed events.
* Monitor performance of content and provide regular reports as directed by the Director of Regional Programming.
About You
* Demonstrable experience in theatrical and live entertainment programming. Minimum of 5 years experience is essential.
* Strong organisational and diary management skills, with excellent attention to detail.
* Effective communicator, with the ability to build and maintain relationships with a wide range of stakeholders (internal and external).
* Commercially aware, with a detailed understanding of deal structures, ticketing dynamics, and audience development.
* Ability to use analytical data to inform decision making, driving commercial advantage.
* Proactive, self‑motivated and able to work on your own initiative as well as part of a wider team.
* Extensive and demonstrative knowledge of the UK theatre and live entertainment is essential.
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