Head of Product Marketing
Location: Chester (hybrid)
Salary: £65k to £75k DOE
Contract: 3-4 months with the possibility of being made permanent
We’re looking for a strategic Head of Product Marketing to lead the go-to-market success of our client’s b2b services business. This pivotal role connects product, marketing, sales, and customer success to drive growth. You'll shape strategy, lead GTM execution, and ensure products stand out with clear positioning, strong commercial offerings, and cross-functional alignment.
Key Responsibilities:
* Identify distinct advantages from product features and delivery methods, and effectively communicate them to the market.
* Integrate multiple products into a cohesive message, emphasising simplicity.
* Familiarity with bundling products and pricing strategies.
* Experience in team leadership is a bonus but not essential.
* Evaluate market opportunities and customer insights to prioritise product improvements, new ideas, and strategic initiatives.
* Build business cases to justify investment in new propositions and marketing activities.
* Lead ongoing analysis of market trends and competitors to assess product positioning and market fit.
* Turn insights into strategic recommendations for pricing, positioning, and sales approaches.
* Define clear value propositions, target segments, and messaging frameworks for each solution.
* Manage product positioning within the broader portfolio.
* Lead cross-functional GTM planning for launches and updates, working closely with Sales, Marketing, Ops, and Customer Success.
* Set KPIs and track GTM effectiveness, sharing impact with key stakeholders.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
We are more than happy to discuss any reasonable adjustments that you may require.
Interested? Please apply now.
We look forward to hearing from you!