Job Summary – Sales Manager
JOIN US
At RBH we believe our people are our biggest assets and understand the value in putting them first. Our approach to diversity in the workplace, health & wellbeing, sustainability and individuality sets us apart from our competitors and is one of the reasons we are rated Top 30 Best Places to Work in Hospitality! We are passionate about the industry and always on the lookout for new talent to join us on our journey...
THE EXCITING OPPORTUNITY
We opened the first 5* Hotel in Liverpool; The Municipal
Hotel & Spa MGallery in May 2023 and have reset the clock within this
historic building, bringing it back to life.
Our Heartists® aspire to create memorable, heartfelt moments for all
life enjoyers to experience unique stories from the past but also to immerse
themselves into our hospitality, creating their own astonishing tales of
MGallery magical moments. We boast 179 stunning bedrooms set in a
remarkable and inspiring landmark of the city. Time is of essence and at the
heart of The Municipal’s story. The iconic clock tower and bells giving
the tempo to a timeless melody. Various restaurants, bars and a state of
the art spa sanctuary experience, will offer everyone the place to have the
time of their lives, pause the clock and embark upon their own magical journey
with MGallery.
Our hotel is home to unforgettable high-profile VIP
functions, the host to luxury affiliations, leisure and events, stylish private
dinners and professional conferences. We are now seeking a passionate and
driven Sales Manager to join our Commercial Team, reporting to the Commercial
Director.
The Sales Manager is responsible for driving revenue growth
across MICE (Meetings, Incentives, Conferences, and Events), corporate segments,
and the local market with a strong focus on F&B. This role supports the
commercial strategy by proactively generating business, building strong client
relationships, and maximizing opportunities across rooms, meetings, and food
& beverage outlets.
Working closely with the Commercial Director, Revenue,
Marketing, and Operations, the Sales Manager ensures alignment with business
objectives, delivering both top-line revenue and profitable growth.
MGallery –
Boutique hotels with one-of-a-kind designs (accor.com)
A DAY IN THE LIFE OF A SALES MANAGER AT THE MUNICIPAL
HOTEL & SPA MGALLERY
What you'll be doing...
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Key Responsibilities
1. Sales Strategy & Business Development
* Develop
and execute targeted sales plans focusing on MICE, corporate accounts, and
local partnerships to achieve growth targets.
* Identify
and secure new business opportunities within the corporate and events
market, including meetings, conferences, and social events.
* Drive
local market penetration through F&B private dining, and event
activations aligned to city events.
* Support
pricing and positioning strategies through market intelligence and client
feedback.
* Actively
participate in networking events, trade shows, agent visits and local
business forums to generate leads.
-----------------------------------
2. MICE & Corporate Sales Focus
* Proactively
manage and grow a portfolio of corporate and MICE accounts.
* Respond
to and convert RFPs, enquiries, and leads for meetings and events.
* Conduct
site inspections, client presentations, and negotiations to close
business.
* Maximize
revenue per event through upselling of F&B, meeting packages, and
ancillary services.
* Maintain
strong relationships with event planners, corporate bookers, and agencies.
-----------------------------------
3. Local Market & F&B Revenue Growth
* Drive
local catering, private events, and exclusive use events through proactive
partnerships.
* Identify
opportunities for community partnerships and local collaborations.
* Increase
awareness and utilization of F&B outlets locally
-----------------------------------
4. Account Management & Client Relationships
* Build
and maintain long-term relationships with key corporate clients and local
partners.
* Conduct
regular account reviews to identify growth opportunities.
* Ensure
high levels of customer satisfaction and repeat business.
* Negotiate
contracts and agreements in line with company guidelines.
-----------------------------------
5. Performance & Reporting
* Achieve
agreed sales targets, KPIs, and revenue goals.
* Maintain
accurate records of sales activities, pipeline, and forecasts.
* Monitor
conversion rates, business mix, and performance metrics.
* Provide
regular sales reports and market insights to the leadership team.
-----------------------------------
6. Internal Collaboration
* Work
closely with Revenue Management to optimize pricing and availability.
* Liaise
with Operations and F&B teams to ensure seamless event execution and
guest satisfaction.
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Key Performance Indicators (KPIs)
* MICE
and corporate revenue growth
* F&B
revenue from local and event business
* Conversion
rate of enquiries and RFPs
* Sales
pipeline and account production
* Customer
retention and repeat business
-----------------------------------
Qualifications & Experience
* Bachelor’s
degree in Business, Hospitality, Sales, or related field (preferred)
* 3–5
years of experience in hotel sales, MICE, or corporate segments
* Proven
track record in event sales and corporate account management
* Strong
knowledge of the local market and competitive landscape
* Experience
in F&B sales or event-driven revenue generation is highly desirable
* Exceptional communication and presentation skills, both written and verbal, with a professional and persuasive approach
* Experience
with international hotel brands (e.g., Accor) is an advantage
* Experience
within the luxury sector is an advantage
* Proficiency in CRM software (such as Salesforce or similar) and Microsoft Office Suite, with the ability to generate and analyse sales data
* Strong negotiation and contract management skills, with a keen eye for detail to ensure mutually beneficial agreements
* Highly organised, able to prioritise tasks and manage multiple projects in a fast-paced environment
* Flexibility
* A positive, proactive approach with the ability to identify and act on new opportunities in line with hotel objectives
-----------------------------------
Key Competencies
* Strong
sales and negotiation skills
* Relationship-building
and networking ability
* Results-driven
with a proactive approach
* Commercial
awareness and market insight
* Excellent
communication and presentation skills
* Organizational
and time management skills
* Exceptional communication and presentation skills, both written and verbal, with a professional and persuasive approach
* In-depth understanding of sales principles and strategies, with experience in strategic planning, forecasting, and performance analysis
* Proficiency in CRM software (such as Salesforce or similar) and Microsoft Office Suite, with the ability to generate and analyse sales data
* Strong negotiation and contract management skills, with a keen eye for detail to ensure mutually beneficial agreements
* Highly organised, able to prioritise tasks and manage multiple projects in a fast-paced environment
* Flexibility to work outside of regular hours, including evenings and weekends, and attend off-site meetings or events as required
* A positive, proactive approach with the ability to identify and act on new opportunities in line with hotel objective
EQUAL OPPORTUNITIES
RBH Hospitality Management is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. If at any point throughout our process you require reasonable adjustments, please contact careers@rbhmanagement.com