Senior Email Marketing Manager – Bicester Village
The Senior Email Marketing Manager will lead the development and execution of CRM and email marketing strategies to drive customer engagement, retention, and loyalty. This role is responsible for delivering high‑impact, personalised email campaigns that support lifecycle marketing, commercial moments, and membership communications.
This role will require a minimum of four days per week working onsite at Bicester Village.
Responsibilities
* Develop and implement a comprehensive email marketing strategy aligned with CRM goals.
* Use CRM insights to inform email strategy, customer segmentation, and targeting.
* Monitor and report on email campaign performance.
* Manage CRM and email marketing platforms (Salesforce Marketing Cloud preferred).
* Work closely with teams across Retail, Partnerships, Hospitality, and Personal Shopping to support CRM and email initiatives.
Qualifications
* 5+ years of experience in email marketing and CRM, with a proven track record of delivering successful campaigns in hospitality, luxury fashion, or lifestyle brands.
* Strong proficiency in email marketing platforms (Salesforce Marketing Cloud preferred) and marketing automation tools.
* Deep understanding of email marketing best practices, including deliverability, segmentation, lifecycle journeys, and A/B testing.
Benefits
* Lifestyle – Life assurance, income protection, pension, leisure travel insurance, an electric car scheme, a discounted shopping portal, discounts across our Villages, a referral bonus and season ticket loans.
* Physical – Private medical cover, virtual doctor support, dental insurance, health screening, a cycle‑to‑work scheme, eye care and flu vaccinations.
* Mental – Access to professionals and support from trained mental health "first aiders", an employee assistance programme and free access to Headspace and Thrive.
* Social – Yoga classes, summer parties, outdoor team activities, and time away from the office to enjoy special occasions such as birthdays, weddings, moving house, and breaks.
About Bicester Collection
The Bicester Collection are the world’s leading luxury shopping destinations, and we are committed to creating magical and memorable experiences for our guests. We support our people through a culture of invention, innovation and risk taking and reward them via a generous salary and the Feel Good Programme.
Location: Bicester Village, Bicester, England, United Kingdom
Employment type: Full‑time
Seniority level: Mid‑Senior level
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