About the Company
Our client in the Broadcast media space, is seeking a highly analytical and commercially minded Research & Insight Analyst with a strong brand and marketing focus. This role is central to understanding audience behaviours, evaluating brand performance, and driving data-led decisions across the organisation.
About the Role
You’ll act as the bridge between Marketing, Brand, and the research agency ensuring insight feeds directly into strategy, performance reporting, and campaign effectiveness.
Responsibilities
Brand Tracking & Agency Management
* Own the ongoing management of the brand tracking programme and agency relationship.
* Maintain and refine the tracking questionnaire to ensure relevance with industry shifts and organisational priorities.
* Collaborate with Marketing to plan and manage campaign stimulus for performance measurement.
* Work with the agency to develop meaningful insights and ensure they are effectively distributed across the organisation.
* Ensure tracking outputs are delivered in line with business deadlines, including Board performance papers.
* Conduct in-house analysis using tracking software to support adhoc insight queries and business decisions.
* Monitor data quality and recommend best practice methodologies.
* Identify key campaign moments requiring sample upweighting; gather reports and highlight insights to inform marketing strategy.
* Coordinate monthly and quarterly brand and marketing debriefs, ensuring follow-ups and agreed actions are executed.
Marketing & Board Support
* Prepare insight for Board papers covering:
* Audience behaviours
* Marketing effectiveness
* KPI performance
* Forecasting and target setting
* Provide clear, concise insights that guide senior decision-making and performance reviews.
Broader Research & Insight Projects
* Support wider research initiatives to deepen understanding of audiences and the evolving TV viewing landscape.
* Contribute to projects exploring viewer preferences, platform behaviours, content engagement, and competitive trends.
* Produce high-quality analysis that helps shape long-term planning, audience strategy, and marketing activity.
Qualifications
* Experience in research, insights, or data analysis within media, broadcast, marketing / brand, or a related consumer-led industry.
* Strong understanding of brand tracking, marketing effectiveness, and audience insight methodologies.
* Confidence working with survey data, tracking tools, and agency partners.
* Skilled at translating data into compelling stories and actionable recommendations.
* Excellent stakeholder management — able to collaborate with Marketing, Brand, Strategy, and senior leaders.
* Highly organised with the ability to manage multiple deadlines and maintain strong attention to detail.
Location London On‑site Contract: Interim, 2 days per week Start: ASAP Duration: 6 months
Equal Opportunity Statement
We are committed to diversity and inclusivity.