Area Sales Manager – Garden Furniture & DIY Trade
Location: Birmingham, West Midlands (Hybrid working)
Salary: £28,000 – £30,000 + Bonus, Car & Benefits
This major international garden furniture/Diy trade supplier is seeking an Area Sales Manager to manage and expand sales across the UK. The role is based in Birmingham with hybrid working arrangements.
Key Responsibilities
* Identify and approach non-stocking garden centres and meet with decision makers to explore sales opportunities.
* Build trusting relationships with existing and prospective customers.
* Conduct regular meetings with buyers and department managers to assess retail sales performance.
* Respond to challenges and opportunities by improving merchandising and stock locations.
* Participate actively in trade exhibitions and company events.
* Collaborate with the UK sales team to share best practice.
* Provide regular sales results updates to the Managing Director.
Key Skills & Experience
* Excellent garden centre knowledge, either from retail or field sales.
* Strong relationship building skills.
* High enthusiasm and positive energy.
* Deep understanding of garden centre operations, customer journeys, store layout, merchandising, and order processes.
* Full driving licence and willingness to travel for business.
* Proficiency with CRM, Excel, Outlook and Word.
Qualifications
* Previous field sales experience in the garden retail or furniture industry.
* Experience selling to garden centres.
Additional benefits include a car allowance and a comprehensive benefits package.
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