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The Media Image is an award-winning, independent global digital marketing agency. We deliver full-funnel, data-driven results for a wide range of clients in sectors like e-commerce, finance, and beauty across the US, UK, and EMEA. Valuing proactive partnerships and authenticity, we disrupt the market with our unique approach.
About the Role
We're seeking a hands-on Digital PR Executive to support our team with campaign implementation, focusing on sports, iGaming, lifestyle, and entertainment verticals in the US and Canada. This fast-paced support role is perfect for someone experienced in earned media outreach and confident using tools like Roxhill, Muck Rack, or similar. Your responsibilities will include building high-quality media lists, researching news for ideation and reactive story angles, and writing personalized pitch emails to journalists. You'll also track success rates, monitor live coverage, and help re-angle stories for different media hooks. When required, support of the off-page SEO department will be needed, including link building and managing publishers.
Role Requirements
* 2:1 Bachelor’s Degree or location equivalent from an internationally-recognised university
* 1 yr experience in Digital PR related role in an Agency
* A solid understanding of Digital PR, and various tactics to earn media coverage
* Experience using media databases like Roxhill, Muckrack
* Comfortable working across multiple campaigns at once
* Experience and understanding of the US market & news cycle
* Pitch writing skills are ideal but not essential
* Interest in US Sports/iGaming
* Skills in sourcing link placement and managing publishers
* Experience with guest post outreach
* Negotiation with publishers for link placement
* Familiar with SEO principles (on-page, off-page, backlink strategy) to ensure effective link placements.
About You
* Thrive in a dynamic, remote environment.
* High competency in Excel, Word and PowerPoint.
* Take initiative.
* Problem-solving attitude.
* Willingness to learn.
* Strong English communication skills, written and verbal.
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