Digital Marketing Lead - 12 month fixed term contract
dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.
Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.
dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.
We’re looking for a results-driven B2B Digital Marketing specialist to lead our digital marketing on a 12 month maternity cover. You’ll lead dunnhumby’s global digital marketing strategy, managing key high-profile projects such as build of our new corporate website, migration to our new CRM (Salesforce) alongside developing and optimising our digital channels, platforms and marketing campaigns to grow brand awareness, and increase engagement with our target audience of retailers and brands.
What You’ll Do
A true digital marketing expert, you'll own our strategy and platforms – website build, social channels, digital advertising and CRM – turning them into dynamic engines that not only drive traffic but produce quality leads through an unparalleled user experience.
Influencing senior stakeholders around the globe, you’ll craft ingenious digital strategies tailored for diverse markets, working with in-region teams and content specialists to help dunnhumby connect with buyers, turning engagement into an art form and propelling opportunity and revenue.
With unmatched knowledge of the latest digital marketing tech, trends and channel development, you’ll have advanced understanding of how CRM and CMS platforms should integrate to drive greater impact and ROI of our digital activities.
Key Responsibilities
* Strategy - oversee and implement a comprehensive B2B digital marketing strategy to drive lead generation and brand awareness.
* Website – lead the development and build of our new website and SEO strategy, managing external agency partner outputs. Manage communications to and input from key stakeholders, ensuring project is aligned to strategic vision and delivered on time and within budget.
* Social media - Manage and optimise paid advertising campaigns (LinkedIn Ads, etc.) to maximize ROI develop and oversee paid and organic social media strategies on LinkedIn to increase brand visibility and engagement.
* Analytics and Reporting – determine metrics and monitor KPIs using data-driven insights to continually optimize digital marketing efforts.
* Budget management – determine allocation of digital marketing budget across best performing channels and external agency partners to optimise ROI
* Team management – manage and mentor digital marketing executive, allocating responsibilities and overseeing their work. Support digital developer with workload. Run weekly team meetings.
* Stay abreast of industry trends and leverage AI platforms and digital tools to create efficiencies and optimise our digital marketing processes.
What You’ll Need
* Experience of leading digital marketing strategy for B2B organisation, ideally from technology, SaaS, data analytics or media sectors
* Experience of managing website build and development, optimising user experience, increasing engagement and conversion
* Demonstrable experience of managing SEO, LinkedIn advertising (paid and organic), lead generation and CRM
* Expertise in GA4, Salesforce
* Strong analytics and creative thinking
* Digital marketing qualification desirable
What You Can Expect From Us
We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.
You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.
And we don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One, dh Enabled and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you.
Our approach to Flexible Working
At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.
We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.
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