This is an exciting, newly created Sales Manager position, to lead and develop a high-performing internal Account Management team within a fast-paced B2B environment. The Sales Manager will focus on driving revenue growth, improving conversion rates, managing sales pipelines and developing long-term customer relationships across key accounts. The successful candidate will have strong experience in sales leadership, account management, pipeline management and team development, ideally within hospitality, leisure / retail or product distribution sectors. Key Responsibilities of the Sales Manager: Lead, coach and develop a team of high performing Account Managers Drive sales performance, revenue growth and KPI achievement Set up and track sales targets, produce reports, and conduct monthly forecasts using data to identify opportunities for improvement and to enhance the sales pipeline. Improve conversion rates and sales processes Develop existing customer accounts and identify new business opportunities Collaborate with internal stakeholders (Procurement, Marketing, Warehouse) to ensure timely product sourcing in response to clients' requests and use this information to anticipate future needs. Oversee tender and RFP processes Implement and lead training and development initiatives across the team Recruit and train new starters Contribute to digital sales transformation and continuous improvement projects Skills & Experience: The successful Sales Manager will have proven experience at a similar level (Sales Manager / Sales Director / head of Sales / Internal Sales Manager) Experience in a B2B sales environment, particularly within leisure, retail and/or hospitality industry (preferred but not essential) Strong leadership, team management, coaching and motivational skills, with a background of working in a similar B2B environment. Strong background in B2B sales and customer relationship management - you will be overseeing a team of Account Managers, but are expected to lead with a hands on, inclusive approach. A proven track record of managing sales pipelines, forecasts setting and monitoring KPIs Ability to coach, motivate and develop sales teams Strong commercial awareness and negotiation skills Demonstrable understanding of sales techniques, lead generation and closing strategies. Proficiency in CRM/ERP software and Microsoft Office Suite Analytical and organisational skills with the ability to analyse metrics to improve performance. Familiarity with data analysis and reporting tools for monitoring sales performance. This is an excellent opportunity for a commercially driven sales leader looking to join a fast paced, Globally recognised organisation