Brand and Reputation Manager - TikTok LIVE - London
Join TikTok London as a Brand and Reputation Manager, leading initiatives to build and promote a positive reputation for TikTok LIVE across global markets.
Responsibilities
* Build end‑to‑end amplification plans (from research, design, to execution) that promote the positive impact of the livestreaming business models, highlighting core TikTok and TikTok LIVE narratives through campaigns via on‑platform tools and gamification strategy.
* Develop positive creator acquisition plans; provide coaching and educational resources to help creators improve the performance of their LIVE content.
* Design and lead positive creator programmes focused on content quality and community connection.
* Conduct outreach to local stakeholders (non‑profits, educational institutes) to collaborate on content strategies.
* Work with internal stakeholders across Marketing, PR, GR, CSR, Legal, Short Video Operations to drive plans for creator and product promotions/pitches.
* Analyze and promote the department's work, successes, best practices, and key learnings to internal and external audiences through case studies and event participation.
Qualifications
Minimum Qualifications
* Bachelor’s degree or higher with 5+ years of experience in tech product and reputation marketing and operations, including creator/community growth.
* Experience in project design, including targeted audience segmentation.
* Deep understanding of the creator lifecycle – onboarding to sustained community engagement.
* Experience in project execution through owned and operated channels.
* Understanding of livestreaming business priorities; ability to articulate key issues, recommend solutions, and kick off projects to serve those priorities.
* Experience in copywriting.
Preferred Qualifications
* Comfortable working in a fast‑paced environment where organizational goals evolve.
* Experience with crisis management.
About TikTok
TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok’s mission. Our innovative product helps people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity, and bring joy. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We celebrate diverse voices and create an environment that reflects the many communities we reach.
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