We’re looking for a Senior Brand Manager to lead the creative development and brand strategy for McDelivery and Digital Value - two of the most exciting and fast‑growing areas of our business. This is a high‑impact role at the heart of our award‑winning Customer Experience Marketing team, where you’ll shape national campaigns, influence long‑term brand direction, and bring fresh creative thinking to one of the UK’s most loved brands.
What You’ll Be Doing:
You’ll be the strategic and creative lead for McDelivery and Digital Value, turning insight into powerful brand campaigns that drive relevance, frequency and customer engagement. Working closely with our agencies, cross‑functional partners and global teams, you’ll bring big ideas to life across TV, digital, social and large‑scale brand platforms.
You’ll take ownership of:
* Developing 12–36 month brand and campaign strategies for McDelivery and Digital Value.
* Leading the creation of best‑in‑class TTL campaigns, from insight and brief through to creative development, production and launch.
* Translating customer insight into simple, inspiring creative direction.
* Partnering with agencies to deliver high‑quality creative work that elevates the brand and drives performance.
* Working cross‑functionally with Operations, Technology, Value, and Global teams to ensure campaigns land seamlessly across the system.
* Managing campaign timelines, budgets and approvals to ensure smooth delivery.
* Embedding test‑and‑learn thinking and post‑campaign evaluation into future planning.
* Acting as a senior representative in key internal forums, influencing stakeholders across the UK&I system.
* Coaching and developing one direct report, helping them grow and deliver their best work.
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