Job Description
The Brand & Visual Content Executive will be responsible for bringing our brand strategy to life through powerful visual storytelling. This role combines creative leadership with hands-on design and production, ensuring our brand is consistently and compellingly expressed across all platforms.
Lead the creative expression of our brand, ensuring clarity, consistency, and impact across all channels, design evergreen campaigns that showcase our USPs, and produce high-quality assets from clipping graduation highlights into Instagram reels to designing digital banners and event visuals.
We are looking for a hybrid thinker-doer: someone who can translate brand strategy into engaging visuals, while also creating the content themselves.
Key Responsibilities
Brand Activation
* Own the visual rollout of our brand identity, ensuring it is consistently and compellingly expressed across all channels.
* Translate brand strategy into clear visual identities and evergreen campaign ideas.
* Own brand guidelines and ensure they are applied consistently across marketing and corporate materials.
Visual Content Production
* Design and produce a wide range of assets, including:
* Social media graphics and campaign visuals
* Lightweight video edits (e.g. graduation footage, faculty interviews, student spotlights)
* Digital collateral such as banner ads, brochures, and email headers
* Event visuals and print collateral for graduations and conferences
* Ensure all creative work is on-brand, engaging, and suited to the platform it appears on.
Content Planning & Strategy
* Develop and own the visual content plan to support brand campaigns and student recruitment.
* Ensure the right balance of evergreen content (e.g. monthly "student of the month" spotlights) and timely campaign assets.
* Adapt content formats to suit different platforms, such as LinkedIn thought-leadership visuals, Instagram reels, or website hero graphics.
* Align content planning with the wider marketing calendar, ensuring consistency and impact across channels.
Collaboration & Leadership
* Partner with colleagues across marketing and the wider business to ensure brand expression is compelling and consistent.
* Brief and manage external creative partners where required.
* Mentor junior team members, sharing expertise in design and visual storytelling.
Skills & Experience
* Proven experience clarifying, refreshing, or delivering a major brand identity project.
* Strong design background with expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere/After Effects) or equivalent tools.
* Hands-on experience producing graphics, video, and campaign visuals.
* Ability to translate strategic brand objectives into compelling creative executions.
* Experience creating evergreen content campaigns tailored to multiple platforms.
* Strong portfolio demonstrating brand identity, design, and content production.
* Excellent collaboration and communication skills, able to work across teams and present creative concepts to senior stakeholders.
What Success Looks Like
* A strong, consistent, and visually compelling brand presence across all touchpoints.
* A clear and compelling brand identity expressed consistently across all channels, supported by high-quality creative assets
* Evergreen campaigns that showcase our brand USP and resonate with audiences globally.
* Engaging visual content, from scroll-stopping social reels to polished event branding, that strengthens recruitment and brand recognition.
Job Types: Full-time, Permanent
Pay: Up to £32,000.00 per year
Benefits:
* Additional leave
* Bereavement leave
* Canteen
* Casual dress
* Company events
* Company pension
* Cycle to work scheme
* Employee discount
* Flexitime
* Free parking
* Health & wellbeing programme
* On-site parking
* Sick pay
* Transport links
* Work from home
Work Location: Hybrid remote in Cardiff, CF14 5GF