Interim Head of Digital and Campaigns
Start date: ASAP, ideally mid-June
Contract: Part time role working four days per week, for a period of four to six months
Salary: FTE salary is £57,766 per annum, with the pro rata salary for four days per week being £46,212 per annum
Location: Hybrid role between home and London office, with two days per week at the organisation’s office in Finsbury Park
Closing date for applications: Applications are being reviewed on an ongoing basis
Responsibilities
Core responsibilities within the role include:
* To deliver Freedom from Torture’s digital engagement work to support wider organisational goals
* Using insights and analysis, set and measure appropriate campaign KPIs to monitor success of strategy and drive testing and innovation
* To work with senior colleagues to implement integrated anti-torture campaign strategy, ensuring lived experience is rooted in campaign strategy and delivery.
* To work closely with Survivor Leadership & Influencing colleagues to lead the development of public campaigns aligned to the organisation’s influencing theory of change
* Managing external consultants to support the delivery of Freedom from Torture’s digital programme
* Lead a team of 5 media and digital specialists
* Overall responsibility for Freedom from Torture’s social media strategy to support movement building, campaign engagement and fundraising success.
* Support colleagues to ensure online community moderation is consistently and safely managed
* Responsible for generating insights from digital activity and refining and developing activities to optimise success
* Work with the Web Editor to ensure Freedom from Torture’s website and other digital fundraising, campaigning and communications platforms are optimised, robust and support the delivery of the organisational strategy
Skills and Experience
We’d love to hear from individuals with the following core skills and experience:
* Extensive knowledge of digital marketing, mobilisation, social media and website development
* Proven experience in delivering campaign success through digital engagement
* Experience of leading digital campaigning and digital fundraising campaign work
* Substantial experience of successfully leading and managing staff, including managers, with expertise in overseeing others’ development around digital mobilisation and engagement, and proven ability to coach people to success
* Significant digital skills and expertise including of leading and managing integrated multi-channel strategies (email, social, PPC, offline) to mobilise the public, win campaigns, grow income, and engage broad audiences
* Excellent understanding of lived experience collaborations and leadership
* Ability to rapidly respond to emerging and developing news moments through digital activity
* Effective communicator with excellent written ability as well as the ability to communicate complex issues clearly to non-specialist audiences
* Knowledge of data protection regulations, particularly GDPR and PECR
Additional attributes
* Knowledge of human rights and issues affecting refugees and torture survivors
* Knowledge of movement building
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