Senior Marketing and Communications Manager
Employer:
Liverpool Biennial of Contemporary Art Limited
Location:
L1 0BW
Pay:
£37,784 to £38,926 per year
Contract Type:
Permanent
Hours:
Full time
Disability Confident:
Yes
Closing Date:
20/02/2026
About this job
Strategy and Planning
In consultation with the Director, develop and deliver multi-channel marketing & audience development strategies for each festival and non-festival projects which align with and support the organisation’s objectives.
Contribute to the overall strategy and business planning for Liverpool Biennial as part of the Senior Management Team
Create, implement and manage annual plans and budgets, setting targets in line with organisational objectives
Create and deliver high-profile, impactful campaigns for each biennial festival
Advise the team on brand development and management, messaging and design development
Provide insight by gathering data, commissioning research from independent evaluators, analysing findings and reporting on impact
Engage Programme (curatorial, learning, front of house) and other colleagues in jointly developing content and championing the organisation in all that it does
Review and develop innovative digital and audience development strategies and oversee website development and improvements Marketing and Audience Development
Oversee the briefing and management of external agencies including, but not limited to, designers, PR agencies, photographers, videographers and web developers
Champion digital development, engaging new audiences with innovative and interactive social media content
Lead on advertising and design, print production and distribution, including contracting, briefing and managing suppliers
Develop briefs and write, or commission, documents and online content for promotional, advocacy and reporting purposes
Work with colleagues to create, review and implement exhibition text and interpretation online and in venues
Draft effective press releases and statements in relation to the organisation’s activities
Work with colleagues to grow and diversify audiences, encouraging audiencecentred decision making
Contribute to the continual development of our CRM system, ensuring all key marketing contacts and agreements are uploaded in line with GDPR regulations
Contribute and oversee the maintenance and development of the organisation’s digital presence including website and other channels
Brief and manage printed materials to support festival activity including guides, tote bags, venue/city dressing and exhibition interpretation
Liaise with artists, their galleries and partner organisations regarding marketing and communications for the Biennial
Work closely with the Head of Development to commission and communicate independent evaluations of each festival edition
Lead on audience data capture in line with Arts Council England and local authority reporting and proactively respond to findings to support, tailor and advance audience development strategies Advocacy and partnerships
Advise the Director in shaping and delivering a strategic approach to advocacy, with support from external PR consultants
Support the senior leadership team to manage relationships with key strategic partners such as Visit Liverpool, local arts organisations, Liverpool City Council and Arts Council England, occasionally acting as the organisation’s representative where delegated
Liaise with peers and partner organisations, city region and tourism bodies, and other local and national agencies to develop new joint marketing partnerships, ensuring that plans are shared and goals met
Support the Director and Board on issues management and crisis communications, proposing messaging and approach in consultation with external PR consultants where appropriate
Support the development team in finding and engaging prospective supporters, enabling them to maximise revenue-generating opportunities for the organisation
Work closely with the development team to ensure appropriate crediting for funders and donors Events
Work closely with the Head of Development to plan and deliver all external Liverpool Biennial events (excluding festival programming)
Lead on drafting events plans, on-the-day schedules, speaking notes and risk assessments for all events owned by the department
Manage the on-the-day running of events, delegating to team members where needed and ensuring all speakers/hosts have what they need
Advise on attendees for invite-only events, drawing on your knowledge of the organisation’s key stakeholders Teamwork and equalities
Line manage the Digital Content & Marketing Officer, along with other team members, interns, freelancers and suppliers as needed, motivating them with clear targets and identifying professional development opportunities where appropriate
Attend regular meetings with the whole team, fellow managers and the senior leadership team to develop opportunities on behalf of the Biennial.
Prepare reports for the Board on marketing and communications targets, plans, progress and risks, attending Board meetings or sub-groups as required.
Work within the context of the Biennial’s Equality, Diversity, Inclusion Policy and other policies, in the planning and delivery of services and treatment of employees and colleagues, as well as artists and others that we work with
Other duties as required, commensurate with the level and nature of the role.
Proud member of the Disability Confident employer scheme
Jobs are provided by the Find a Job Service from the Department for Work and Pensions (DWP).
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