R13 Recruitment are excited to be partnering with a fast-growing, highly commercial e-commerce business to find a talented CRM professional to join their performance marketing team.
This is a brilliant opportunity to step into a dynamic growth function where you’ll take ownership of high-volume CRM campaigns, driving engagement through smart, data‑led optimisation and continuous testing. If you love being hands‑on with campaigns but also thrive on analysing performance and uncovering opportunities to improve, this role offers the perfect balance.
You’ll play a key role in shaping customer communications, delivering impactful campaigns, and contributing to ongoing growth through experimentation and insight.
Based just outside Norwich, with Monday to Friday, 9:00am – 5:00pm working hours, with a competitive salary of £30,000 – £40,000 depending on experience.
The company
This organisation is a rapidly scaling digital brand operating in a high‑value market, delivering campaigns at significant scale.
Their marketing team is fast‑paced, commercially driven, and highly collaborative - offering a unique opportunity to work on campaigns that reach hundreds of thousands to millions of customers. You’ll have the chance to bring your ideas, shape strategy and make a tangible impact as the brand continues to grow.
Work from home 3 days per week / 2 days in the Norwich based office.
Pension – 5% employer matched contribution
25 days holiday + bank holidays
Free lunch provided onsite
Free onsite parking
Company events
Supportive, performance‑led team environment
The day to day
* Delivering high‑volume weekly CRM campaigns across email, SMS and push notifications.
* Managing BAU CRM activity end‑to‑end, including scheduling, setup, QA and deployment.
* Working extensively in Klaviyo, overseeing segmentation, data sets and campaign logic.
* Designing and executing A/B tests across subject lines, content, timing, creative and audience segments.
* Analysing campaign performance, tracking metrics such as open rates, CTR, conversions and web traffic.
* Building, monitoring and optimising automated CRM flows based on customer behaviour.
* Continuously refine campaigns using insights around seasonality, timing, audience trends and external factors.
* Producing and interpreting detailed performance reports using CRM platforms, BI tools and Excel.
* Presenting insights clearly and confidently to internal teams and senior stakeholders.
* Collaborating closely with marketing, performance and creative teams to drive results.
You will have / be
* Previous experience in a CRM or email marketing specialist role.
* Hands‑on experience using Klaviyo or a similar CRM platform.
* Strong understanding of segmentation, automation and behavioural targeting.
* Experience running and analysing A/B tests and performance campaigns.
* Highly data‑driven, analytical and commercially minded.
* Confident interpreting performance data and explaining results clearly.
* Proactive, organised and comfortable working in a fast‑paced environment.
* Creative in approach, with the ability to suggest ideas and improvements.
How to apply
To hear more details about this opportunity, please email your CV to Ruth Harding – Business Partner at R13 Recruitment. If you do not hear from us within 5 working days of submitting your CV, please assume your application has been unsuccessful.
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