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Head of marketing

London
Cleveland Clinic
Head of marketing
Posted: 10h ago
Offer description

Our vision is to be the best place for healthcare anywhere and the best place to work in healthcare.

We believe that every life deserves world class healthcare.


Job Summary

Salary: Competitive, DOE

Hours: Monday to Friday, 9am - 5pm

Location: 40 Grosvenor Place, London, SW1X 7AW (Hybrid - 4 days a week on-site)

Contract: Permanent

What are we looking for?

Reporting to the Chief Commercial Officer, the Head of Marketing and Business Development will be accountable for generating new growth opportunities in pursuit of CCL's objectives. You will lead a team responsible for marketing, communications, sales, contracting and account management activities across a variety of channels.

What makes us different?

Cleveland Clinic London offers a brand-new high-acuity environment with the very latest equipment, where caregivers are encouraged to grow their expertise across multiple specialties, and in collaboration with expert clinicians. Our Mission, 'Caring for life, researching for health, and educating those who serve', assures our unwavering commitment to professional development.

What will your duties include?

* Generation of long-term and annual marketing and business development plans across different channels and institutes to deliver revenue and volume growth across CCL services.

* Leadership of a team responsible for business development and account management activities including but not limited to:

o Referrer engagement/liaison (GPs, Physiotherapists, Concierge and Medico-legal)

o Corporate health

o Concierge medicine membership

o NHS contracting.

* Leadership of a team responsible for marketing and communication activities including but not limited to:

o Advertising

o Paid search

o Social media

o Public Relations

o Events

* Reporting to executive committees and leadership groups on key targets and measures related to the team's activity and budget.

* Proactively scanning the healthcare market and competitor landscape to identify opportunities for service expansion and/or optimization.

* Leads strategic business relationships, partnerships and networking opportunities with entities including but not limited to corporates, medical/group practices, NHS Trusts, independent hospitals.

* Ensures that commercial policies, systems, structures and approaches are fit for purpose and compliant.

* Complies with legal and regulatory compliance requirements.

* Other duties as assigned

What we need from you?

* Demonstrable track record of progression over multiple roles within healthcare business development and marketing (essential)

* Recent track record in a senior managerial leadership position within business development and/ or marketing teams is essential

* Significant experience line managing numerous director reports and team members (essential)

* Demonstrable experience delivering large scale multi-channel B2B and B2C campaigns (essential)

* Demonstrable experience creating and delivering on significant, longer -term growth plans (essential)

* Previous experience of managing large value contracts and internal budgets (essential)

* Previous experience working in UK healthcare services (private or NHS) (essential)

* Previous experience of working with senior stakeholders, and presenting strategies, business plans and similar work at Executive level (essential)

* Previous experience of running cross-functional projects (essential)

What we can offer you?

As a private hospital with no shareholders, we reinvest all profits back into our organisation. This allows us to provide meaningful, tailored support and development opportunities for our caregivers - alongside a range of benefits, including:

* 25 days annual leave plus Bank Holidays

* Double-matched salary exchange pension – contribute 5% and we'll contribute 10%

* Private Medical & Dental Insurance

* Life Assurance

* Season Ticket Loan & Cycle to Work schemes

* Workplace Nursery Scheme

* Wellbeing Hub with mental health, coaching and EAP support

* Earned Wage Access - get early access to part of your pay when needed

* Access to discounts on food, retail, and more

Who we are?

Cleveland Clinic is one of the leading providers of specialised medical care in the world, providing clinical excellence and superior patient outcomes for almost 6 million patient visits per year across more than 200 locations. We employ over 80,000 caregivers worldwide and continue to drive innovation in healthcare.

With over 100 years of history, our "Patients First" philosophy is at the heart of everything that we do.

If you would like to know more, please email

‎

Applicant shortlisting and interviews may take place whilst the advert is live, so it may close sooner than expected - please submit your application as soon as possible. Due to the volume of applications, we are not always able to provide individual feedback.

Disclosure and Barring Service (DBS) Check

This role may be subject to the Rehabilitation of Offenders Act 1974 (Exceptions) Order (as amended) and it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (DBS) to check for any previous criminal convictions.

"Let's deliver World Class care together"

As an equal opportunities employer, we aspire to work together to promote a more inclusive work environment, which represents our commitment to celebrate diversity.

CCL is committed to applying its Equal Employment Opportunity/Workforce Diversity and Inclusion Policy at all stages of recruitment and privileging. Shortlisting, interviewing and selection will always be carried out without regard to any Protected Characteristics. When aware of the need to do so and when required, CCL will make reasonable adjustments to its arrangements for interviews and to conditions of employment/engagement for disabled applicants to ensure, so far as practicable, that they do not place such applicants at a substantial disadvantage in comparison to non-disabled applicants.

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